HomeShop18 launches exclusive Reebok Fangear

Company Brief

New Delhi, April 24, 2009

It is fascinating that India, a country with great diversity in culture and interest, does only one common thing during this time of the year, Watch the IPL Season2. HomeShop18, India’s first 24 hour home shopping channel, launches a new show, “Reebok 20:20 Cricket Mania”, for this season. The show will have exclusive Reebok merchandize of Chennai Super Kings, Kolkata Knight Riders, Royal Challengers Bangalore and Kings XI Punjab.

This year the tournament is conducted in South Africa and many supporters will not be watching the matches live in their home town as they did last year. However, as in IPL Season 1, the fans are showing their support by wearing their favorite Teams’ jerseys.

Asked about the merchandising, Sajid Shamim, Executive Director, Reebok, said, “We at Reebok want to believe that the only way to show your support to a team is to adorn the team colors. The official team jerseys would now be available on HomeShop18 and fans across the country can order the same. Do catch up the Reebok 20:20 Cricket Mania show to buy your favourite team’s merchandise.”

The show will have exclusive HomeShop18 offers on Reebok Jerseys, Caps and Bag, plus an amazing combo of the three available at Rs 1,999/- which is 26% less than the MRP of Rs 2,697/-. That’s not all, the show will also provide updates on the players, teams, and the tournament as it progresses.

Announcing the launch of the Show, Sundeep Malhotra, CEO, HomeShop18, said, “Though the entire country watches the tournament, the merchandize is not available in every city. Here, HomeShop18 provides a platform to bridge this gap between the Teams and their Fans by delivering to more than 2600 cities across the country, that too free of cost. The idea is to let fans across the country buy their favorite teams jerseys. ”

Asked about the Show, Rahul Dravid, Royal Challengers Bangalore, said, “This season the tournament will be even more exciting. There are some new energetic and electrifying players in Royal Challengers Bangalore this time. I am confident that we will put up a great show, even our fans will do all they can to support us. Reebok’s association with HomeShop18 will help our fans across the country get RCB’s swanky Red Jerseys.”

HomeShop18 as India’s 1st and only 24 hour Shopping Channel, has built tremendous popularity and loyalty. Its “repeat customer base” has doubled in the months of March and May, and resulted in a sharp business growth on the back of its highly successful shows. The channel is currently adding a customer every 15 seconds. The success of this new shopping destination is attributed to its exciting channel content, wide product portfolio, exceptional on-call service backed by a 24 hour call centre and 2600 city logistics reach.

For further information, please contact:

PR Pundit

Shilpa Arora

Mobile: + 91 98111 84112

Email: shilpa.a@prpundit.com