Digital TV from Airtel to premiere Khuda Kay Liye

Company Brief

New Delhi, May 14, 2009

Digital TV from Airtel today announced the television premiere of the critically acclaimed movie Khuda Kay Liye on its Pay Per View (PPV) service. The first Pakistani movie to be screened in India after four decades, Khuda Kay Liye focuses on the difficult situation Pakistanis in particular and the Muslims in general find themselves in post 9/11. The movie has received both critical and commercial acclaim worldwide for its brilliant story and outstanding performances by the cast including Indian actor Naseeruddin Shah. The movie will premiere on May 20, 2009 at Rs. 50 and will be available for four weeks to all discerning Digital TV customers. Digital TV customers can order the movie either on the website www.airtel.in/Digitaltv or by SMSing the Movie Code to 54325.

Announcing the TV premiere, Sugato Banerji, Vice President – Marketing, Bharti Telemedia said, “We deliver value to our customers by providing the best movies to make their TV viewing experience truly magical. The recent premiere on our PPV service of titles like The Dark Knight, Firaaq and Aa Dekhen Zara has received incredible response and was greatly appreciated by our customers. Khuda Kay Liye is the first among many critically acclaimed films from across the world that will premiere on Digital TV.”

Digital TV from Airtel uses the latest MPEG4 standard with DVB S2 technology, which translates into exceptional picture clarity and consistent high-quality audio for the customer. It brings many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set as well as Interactive Applications which give customers the freedom to book movie tickets, travel package and shop for branded products, among others. Users can also access city-specific news and update themselves on the latest stock news. We are also the only one to offer our customers the pleasure of listing to ad-free Worldspace Satellite radio. All this is backed by 24x7 customer care.

For further information, please contact:

Comma Consulting

Shilpa Gupta

Mobile: +91 9818180180

Email: sgupta@comma.in