Explore the joys of nature with L'Oreal Professionnel

Company Brief

Bengaluru, June 09, 2009

L’Oreal Professionnel, a leading name in the world of haircare products and services announced the launch of its eco-sensitive brand Serie Nature, bringing the goodness of Nature and science in its first ever ‘Professionnel’ hair care range with natural origin ingredients.

Serie Nature, backed by L'Oréal advanced research, selects natural origin ingredients like Avocado, fig, tomato lycopene in its formulas. Endowed with a real benefit for the hair, these original and sensorial formulas embellish and protect the hair, while respecting the hair fibre. Seen at the launch were celebrated hair stylist Aalim, internationally renowned celebrity stylist Guy Kremer, VJ Kim and socialite Kadambari Lakhani. Serie Nature range offers an array of natural products that deals with varied needs of different hair types without compromising on efficiency and performance. Serie Nature is also a range in line with the trend for sustainable development. To this end, the packaging (PP, PET, PEHD) are recyclable, reflecting the brand’s sincerity and its desire to fall within a more eco-responsible approach.

The commitment of Serie Nature:

Replacing, step by step, whenever possible, chemical components by natural origin ingredients without compromising on efficiency and cosmetic performance.

Marrying nature and science, this range offers six different categories of products introducing for the very first time a special shampoo for kids.

Serie Nature’s Product range:

Oiliss: Enriched with Avocado and Grape seed this range its best suited for Dry, unmanageable hair.

Re-Naitre: Enriched with Rice proteins, it helps to repair very sensitized hair.

Richesse: Enriched with Tomato Iycopene, it helps to cleanse and nourish the hair.

Terre D’Argile: For oil or combination scalps, dandruff prone scalps.

Tendresse: Enriched with White peach especially for kids.

Cataplasme: In Salon service for sensitive and colored hair.

Now give your hair a nature boost with the new Serie Nature range. Serie Nature range is available at select L’Oreal Professionnel salons. Available in recyclable bottles to respect the environment, the range is priced at Rs 525 onwards.

For further information, please contact:

ActiMedia Private Limited

Prajith Menon

Tel: +91 80 41540324

Email: prajith@actimediaindia.com