CavinKare ropes in brand ambassadors to endorse Indica Herbal Hair Colour

Company Brief

Chennai, June 16, 2009

The fastest selling and growing hair colour brand ‘Indica Herbal Hair colour’ from FMCG Major CavinKare will now have Actors Ronit Roy and Prakash Raj as the face of the brand for non south and south markets, respectively. The stars will be seen in their latest ad campaigns which will be on air from 12th June 2009.

Commenting on the new announcement for Indica Herbal Hair colour, Mr.Vineet Trakroo, Vice-President of Marketing said, "Indica Herbal Hair colour is one of our innovative brands well known for its natural looking black hair. We plan to grow this business exponentially and have signed two strong brand ambassadors who have star power amongst the consumers of powder hair dyes. Based on our research it was found that both these celebrities have a strong appeal with our consumers along with credibility & relevance to the category."

Ronit Roy a leading TV celebrity is a house hold name in non south markets who has very positive image. He also not highly exposed to many brands.

Prakash Raj a leading film actor in south is a well known face in complete south.

Associating with the new brand ambassadors, Indica Herbal hair colour has come up with new formulation enriched with pure extracts of 5 herbs – Amla, Henna, Methi, Bhringraj and Hibiscus. It also has a unique hair softener that will make your hair ‘2 times softer’, as against normal hair dyes, which are harsh on your hair – this is proven by research done by a leading research agency.

Indica’s new campaign goes on air from 10th June.

For further information, please contact:

Grey Public Relations

Vijay Chithra

Mob: 9894289519

Email: vijay_chithra@greyindia.com