Infiniti Retail launches 'Croma Zip'

Media News

New Delhi, June 19, 2009

Infiniti Retail Limited, a 100% subsidiary of Tata Sons, today unveiled `Croma Zip’, India’s ‘small big electronics’ store in the airside terminal at the Delhi International Airport, Terminal 1 D, New Delhi. The store was inaugurated in the presence of Mr. Ajit Joshi, MD & CEO, Infiniti Retail Ltd. and other prominent guests. This first of its kind, ‘limited edition’ Croma Zip store is a showroom for portable electronic devices and offers a select range of electronics and accessories, for the consumers on the move.

Croma Zip offers travelers a variety of electronic devices and accessories. The selection includes laptops, cell phones, PDAs, CD & DVD players, MP3 players, cameras, travel essentials such as wireless headsets, batteries and airline adapter cords, plus a full line of accessories. There is a separate section on entertainment, including LCD panels, gaming consoles, remote controlled cars, DVD’s and VCD’s. Croma Zip will also showcase powerful, compatible and elegant products, the latest in laptops and Macs, from Apple.

Speaking at the launch of Croma Zip, Mr. Ajit Joshi, Chief Executive Officer, Infiniti Retail Ltd, said that the company's objective was to meet the electronics need of consumers in all possible environments. “The idea is to make shopping in an airport a fun and educational experience, as well as cater to the needs of the traveler on the move.”

At Croma Zip, customers can test some of the hottest gadgets to arrive in the marketplace while they are at the airport. Knowledgeable staff guides them in their technology decisions.

"We're a traveler's dream as we allow our customers to sample the latest in consumer electronics while waiting for their flights," added Mr. Ajit Joshi. “We have a completely hands-on, touch and feel concept and our esteemed customers will get to experience our high-tech products before purchasing them. We look forward to enhancing the whole travel experience."

‘Croma’ – Enhanced shopping experience

The Croma Zip stores offer consumers the following benefits:

* We Help you Buy: At ‘Croma’, we help you buy! The burgeoning advancement in the consumer durables category presents a unique challenge for marketers and customers – ‘extensive choice’. In an effort to help consumers make informed decisions, ‘Croma’ has trained professionals who have undergone an extensive training programme that has equipped them with in-depth knowledge of the products and brands available at the store, thereby allowing them to provide the right kind of guidance to the customer.

* National Brand: ‘Croma’ is India’s first nationwide Electronic Store offering a unique shopping experience that is consistent across the country.

* Product Offerings: The consumers will get a flavor of different categories. There will be special emphasis on entertainment, IT and communication categories.

For further information, please contact:

Vaishnavi Corporate Communications Pvt. Ltd.

Sanya Narula

Tel: 011-42393500

Email: Anand@vccpl.com