Divya Radhakrishnan is new President of Rediffusion – Y&R Public Relations

Company Brief

Mumbai, June 22, 2009

Rediffusion – Y&R has named Divya Radhakrishnan as the new President of their public relations arm, Redffusion – Y&R Public Relations. Divya who is currently the head of their media arm TME, will continue to hold that position while enlarging her portfolio to include the PR practice as well. She will continue to report into Mahesh Chauhan, Group CEO, Rediffusion – Y&R.

This appointment comes in line with Lokesh Tiwary, President, Rediffusion – Y&R PR and CEO Showdiff moving on from the Rediffusion – Y&R Group.

Mahesh Chauhan, Group CEO, Rediffusion – Y&R, said, “Divya is a very gifted leader, who has done a brilliant job of heading TME. We felt there was no better home grown leader to help bring that same level of growth and direction to the PR practice than her. She will lead the two practices simultaneously, creating a seamless environment for the flow of ideas, execution and delivery between them, thereby ensuring the best solution for client needs.”

Divya Radhakrishnan, President, TME, on her new role, “I’m flattered that Rediffusion has offered me a chance to take forward Lokesh’s work in the PR practice. Driving value for clients is critical in any businesses and I understand the role of PR in achieving that. Moreover, the combination of my experience in media and the team’s dedication to deliver should see us go a long way in offering greater meaning and value to the Rediffusion – Y&R PR offering.”

Divya has been with TME since April 2003, with over twenty years of experience in media planning. Earlier, as the head of the Tata AOR and later as TME’s National Head of Buying and New Initiatives, she has been an iconic architect of the TME success story.

For Further information, please contact:

Rediffusion Y&R

Madhavi Behl

Email: Madhavi.behl@rediffusionyr.com