LG Electronics introduces PQ70 Plasma in India

Company Brief

Mumbai, June 24, 2009

LG Electronics, a major player in the global flat panel display market, announced the launch of the single layer PQ70 HD Plasma TV with 600 Hz Sub-field Driving technologies in the country today. Loyal to the company’s motto “Advanced Technology, Beautifully Hidden,” the PQ70 delivers exceptional picture quality in a sleek and sophisticated frameless package.

LG Electronics a key player in plasma TVs and continues to hold very strong market share in the segment, with 50 percent of overall plasma sales in Korea and 44 percent in India in 2008. Rising energy costs and the environment are just as important as better viewing and stylish design. LG addresses this with its energy efficient Smart Energy Saving Plus, standard on all its new plasma TVs for 2009.

In India, 45% of all plasma TVs sold in 2008 were made by LG, with Industry sales totaling 60,000 sets. LG owes its success in India to its award winning designs, innovative technology and its integrated supply chain. Demonstrating a remarkable success in the region, with market share of more than 44 percent the brand had introduced a gamut of outstanding features in the plasma category. The company’s success in the region is due as much to features designed specifically to meet the needs of local customers as well as due to good design and innovative technology.

On this occasion Mr. Moon B Shin, MD, LGEIL announced, “With an innovative single layer design, optimized image quality, Bluetooth connectivity and DivX capabilities, we’re sure the LG PQ70 will please even the most discerning TV watcher. Plasma TV’s are available in 7 models with target sales of 40000 units by the end of 2009. Our plasma sales have surpassed all expectations so far and we are looking forward to even greater success in 2009. We will continue to develop our products further by actively listening to our customers and incorporating their insights into our products.”

Mr. Amitabh Tiwari, Business Group Marketing Head, Home Entertainment further added, “Every market has specific needs and we’ve worked very hard to get to know our customers in India so that we can meet their needs better than anyone else. The plasma TV market is very healthy and we look forward to leading its continued growth by continuing to deliver products with smart technology, stylish design and features uniquely targeted to specific consumers.”

For further information, please contact:

Hanmer MS&L

Vineet Sharma

Mobile: +91 9999870197

Email: vineet@hanmermsl.com