Shoppers' Stop launches first store in Kolkata

Company press release, March 10, 2003

Kolkata

Shoppers' Stop, India's premier shopping destination, today launched its 1st store at Lala Lajpatrai Sarani (Elgin Road) in Kolkata. The 12th in the series of Shoppers' Stop outlets, the store will offer customers a truly enjoyable, value-for-money, international shopping experience. Customers can choose from over 200 brands, avail of superior service and a great ambience, all under one roof. To fulfill distinct needs, the store will offer a complete range in Mens Wear, Women's Wear, Kids Wear, Home collections, Footwear, Cosmetics, Jewellery and accessories. The store has approximately 45,000 sq.ft of shopping space.

Says, B. S. Nagesh, Customer Care Associate & MD & CEO, Shoppers' Stop, "We have entered the city with a commitment to provide a truly world class shopping experience which Shoppers' Stop is well known for in all other locations. And yet at the same time, our attempt is to understand and respect the regional differences that make Kolkata special"

Somnath Sarkar, Customer Care Associate & Manager - Operations for the Kolkata store adds, 'We have a completely local team who have received extensive training in other locations where Shoppers' Stop is situated. We will go all out to blend the experience of Customer Service which is our strength with the understanding of the customers at Kolkata"

The Ground Level houses the Cosmetics and Accessories section, which includes perfumery, jewelry, watches, sunglasses, Facet Shop - the precious jewelry shop, Tanishq, etc. Crystals from Swaroski and Ladies and Men's footwear is also available on this floor.

Level 1 will offer a wide selection of clothes for women from western wear to Indian ethnic wear including the popular Mix 'n' Match section where customers are offered a chance to create a Salwar Kameez by mixing and matching various salwars, kurtas and duppatas on offer. Also available for women is the lingerie section and sarees from Modern Silk House.

Level 2 houses the Home Collection, kidswear and toys, kids play area, baby nursery, denimwear, casualwear and Royal Sporting House which offers the best brands and the latest sportswear collections.

Level 3 is dedicated to the Men, offering them a wide range of merchandise from the country's leading brands. From shirts to trousers, ties and suits and semi-formal attire, the section stocks everything that a man requires in his wardrobe. This section also houses Barista Coffee Bar, First Citizens' Desk and Citibank Financial Services.

Emphasis is given to customer convenience by providing seating on all levels, 34 large carpeted fitting rooms with seating (4' X 5') , kids play area , a baby nursery , a Coffee Bar , Alteration desk that promises speedy alterations , large Cashiering Banks on each floor , roomy shopping bags available at different points of the store in Shopping Bag Caddys and convenient and friendly signages to assist in an easy shopping experience . The physically challenged have access to every part of the store through the ramp at the entrance and elevators connecting each floor. The lift is provided with Grab Bars to assist a comfortable ride.

Shoppers' Stop has been a pioneer in the Indian Retailing industry since its inception in 1991. With a customer entry of about 35,000 customers a day, a national presence with over 4,50,000 square feet of retail space and stocking over 200 brands of garments and accessories, Shoppers' Stop has clearly become a one-stop shop for all customers.

Shoppers' Stop Ltd. is India's premier shopping destination. With stores in Mumbai (4), Delhi, Bangalore, Hyderabad, Jaipur, Pune, Gurgaon & Chennai, Shoppers' Stop is today India's largest retail chain. Shoppers' Stop is the only Indian member of IGDS (Intercontinental Group of Departmental stores) along with 29 other experienced retailers from all over the world, including, Selfridges of England, Karstadt of Germany, Takashimaya of Japan, C K Tang (Singapore) and, Lamcy Plaza of Dubai to name a few

For further information, please contact:

Gina Ghosh

Clea Public Relations, Delhi

Tel: 011-26270803

Uma Talreja

Shoppers' Stop, Mumbai

e-mail: umat@shoppersstop.co.in