Sunsilk Cool Zone, the latest hangout for girls

Company release, March 29, 2005

New Delhi

Sunsilk Naturals shampoo, one of India’s largest selling hair care brands from Hindustan Lever Limited (HLL), has introduced a very innovative concept of beating the heat this summer with the introduction of ‘Sunsilk Cool Zone’ to announce the launch of its new variant, Sunsilk Fresh & Cool. ‘Sunsilk Cool Zone’ offers consumers complete freedom from sticky, sweaty hair and a host of other interesting items on how to remain cool this summer.

This promotion extends across four weekends (March 19 to April 17, 2005) across select malls and multiplexes of New Delhi. Those eligible to partake of the cool offerings of the Sunsilk Cool Zone will be those who play and win some interesting games on the spot.

The lucky ones will enjoy a complete hair grooming experience -- a hair wash with the latest variant of Sunsilk Fresh & Cool that contains watermelon extracts which will give sweaty and dull hair, a fresh and cool look. Experts at the cool zone will give tips on how to keep hair beautiful in the summer and advice on the look that would best suit them. They come away with a Sunsilk goodie bag and a picture taken of themselves that captures their new fresh & cool look.

There will be a lucky draw, and winners can win a digicam and a trip to Switzerland for two. Also, Javed Habib, fashion hairstylist and Sunsilk Hair Expert, will be visiting select Cool Zones on select weekends – and you could be amongst those who could get a FREE consulting session with him.

Says Mr. Sanjiv Kakkar, Vice-President -- Hair & Oral Care of HLL, “This initiative brings Sunsilk closer to the lives of our consumers. With changing lifestyle habits, consumers are more conscious of hair grooming and other hair care aspects. With the introduction of ‘Sunsilk Cool Zone’, we want to build a stronger connect with our customers by offering them a unique way to experience this summer variant , Sunsilk Fresh & Cool, with its watermelon extract.”

Sunsilk, the number one beauty shampoo brand from HLL, has evolved to become one of the leading brands in the beauty regimen of women. Sunsilk has consistently been a brand that has brought innovations in hair care to the Indian consumer. It was the first brand to launch a 2-in-1 shampoo (shampoo plus conditioner), also the first to offer shampoo variants by hair types and a pro-conditioner.

Media Contacts in HLL:

Paresh Chaudhry – 022 2282 7478

Debasis Ray – 022 2282 7413

Media Contact in IPAN:

Mamta Dhingra

011-52492118/ 9313984489

mamta.dhingra@ipan.com