Airtel digital TV expands bouquet to 164 channels

Media news

New Delhi, July 30, 2009

digital TV, the DTH service from Airtel, today announced the addition of 14 new entertainment and news channels to its bouquet – taking the total to 164 channels in 11 languages across the country. With the addition of these channels, the Airtel digital TV language line up will now have 45 Hindi, 45 English, 6 Punjabi, 3 Oriya, 13 Tamil, 9 Malayalam, 9 Kannada, 7 Bengali, 3 Gujarati, 7 Marathi, 2 North East and 10 Telugu channels. The new channels will be available across various subscriptions plans starting July 20, 2009.

Announcing this development Mr. Sugato Banerji, VP Marketing -DTH, Bharti Airtel said, "We remain committed to offering magical entertainment to our customers across the country and are pleased to announce an additional twelve new channels to our bouquet – offering a good mix of news, entertainment, music and movies – something for every member of the Airtel digital TV family."

The 14 new channels include the following: News Channels - ET Now, DD Bangla, DD Oriya, CNEB News, India News, ETV UP, Asianet News, Indiavision; Movie Channels - Bindaas Movies; Music Channel - ETC Punjabi; Entertainment Channels – Bindaas, Amrita, Kasthuri, Siripolli. These channels will be added automatically to the subscription plans for all new Airtel digital TV customers across the country. Existing customers will have to add the relevant top ups.

digital TV – the DTH service from Airtel - uses the latest MPEG4 standard with DVB S2 technology, which translates into exceptional picture clarity and consistent high-quality audio for the customer. It brings many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set as well as Interactive Applications which give customers the freedom to order a pizza, book movie tickets, travel package and shop for branded products, among others. Users can also access city-specific news and update themselves on the latest stock news. We are also the only one to offer our customers the pleasure of listing to ad-free Worldspace Satellite radio. All this is backed by 24x7 customer care.

For further information, please contact:

Comma Consulting

Kaveri Bhartia

Tel: +91 9810006580

Email: kbhartia@comma.in