FUJIFILM chalks out an elaborate customer care strategy

Company Brief

New Delhi, August 06, 2009

FUJIFILM India Pvt. Ltd., the wholly owned subsidiary of FUJIFILM Corporation, Japan, one of the world’s largest photographic solutions company has announced that it will strengthen its customer care network across India to provide its customers effective and speedy services for its wide range of products, a move aimed to increase its market share to 15% in the next 3 years.

Mr. Kenichi Tanaka, Managing Director, FUJIFILM India, said, “We intend to make our customers feel proud of owning a Fujifilm FinePix digital camera and also have the peace of mind that it is backed nationwide services and support network. We are confident that this move will enable us to garner attention of our target audience and increase our nationwide sales so as to meet our target of capturing 15% market share within next 3 years and emerge as one of the top 3 brands in the country in terms of sales.”

FUJIFILM’s has extensive services and support network spread across the different geographical regions. In North, FUJIFILM has its service centers in Chandigarh, Dehradun, Jammu, Lucknow, Ludhiana, New Delhi, Jaipur, Gurgaon and Ghaziabad. In South, it has its service centers in the cities of Bangalore, Chennai, Cochin, Coimbatore, Madurai and Secunderabad. In the central India region, FUJIFILM service centre is present in Indore while in the East, the company has service centers located in Bhubaneswar, Guwahati, Kolkata and Patna. In West, FUJIFILM caters to its customer care requirements through its centers in Ahmedabad, Mumbai, Nagpur, Pune, Goa and Raipur.

“The end user needs to be reassured about the fact that the digital camera he is investing in would serve his purpose for years to come and that there is prompt after sales service support available. We have consciously worked on this aspect and have set up a robust service network across all regions in the country and are sure that it will help us reinforce our brand equity,” elaborated Mr. A. Rajkumar, Country General Manager (DSC), FUJIFILM India.

FUJIFILM also intends to ramp up its branding, sales and marketing activities through a series of above and below the line marketing activities so as to effectively get across its message to its diverse target audiences. The company’s marketing plans for the current year include advertising in print and outdoor media, participating in industry and consumer exhibitions, road shows and shop-in-shop tie-ups amongst others.

“The demand for digital cameras in India has displayed resistance to the global economic slowdown and is still on the growth path. Owning a digital camera has become more of a norm amongst the youth just like the trendy mobile phones they love to own. We sincerely believe that the Indian market has a huge potential and we are concentrating our efforts on expanding our market share. We are getting fabulous response both from the end consumers and all the channel community and are confident of achieving our sales targets and penetrating deeper into the market,” concluded Mr. Tanaka.

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