CavinKare launches the new Nyle strengthening shampoo

Company Brief

Chennai, August 20, 2009

FMCG Major CavinKare has announced the launch of its new range of herbal shampoos under the pioneer brand

‘Nyle’. Keeping the hope of traditional herbal products through their constant innovation, the 700-Crore FMCG Company CavinKare has come up with the new Nyle Strengthening Shampoo.

The new Nyle Strengthening Shampoo is enriched with Almond and Soya extracts, which are considered to be the rich sources of protein. The combination of Almond and Soya extracts in Nyle Strengthening Shampoo strengthens the hair and reduces hair breakage by more than 50% from 1st wash itself. Other brands offering similar proposition require consumer to use a conditioner along with their shampoo, but Nyle Strengthening Shampoo delivers it without use of any conditioner. Packaged attractively, the New Nyle Strengthening Shampoo is available in 4 different pack sizes, starting from a 30ml trial pack, priced at only Rs 10. It is available in Hyderabad, Bangalore and across the northern parts of the country.

CavinKare’s in-depth research & testing has proved that there is significant reduction in hair breakage amongst 92% of users.

For further information, please contact:

GREY Public Relations

Jaisingh Balakrishnan

Mobile: 9840966343