Dabur India Ltd, India’s leading natural healthcare Company, today launched its premium culinary range brand 'Hommade' in an all new packaging, revamping the entire category with an aim to spur growth for its range of culinary products. The product categories extend across interesting paste combinations to suit the tastes of Indian consumers with variants available in garlic, ginger, ginger-garlic and tamarind pastes respectively. The range also includes tomato puree and coconut milk.
The new look complies with premium, international standards of packaging breaking the clutter with better a shelf-throw of the range and increased product shelf life of ginger, garlic & ginger-garlic paste from 9 months to 12 months. The product benefits, usage & instructions are clearly communicated on the new packs.
Mr. KK Chutani, Marketing Head - Foods said, “Food, particularly the ready-to-use cooking pastes are areas where the market holds a large, untapped potential. With shifting consumer preferences for convenience products we see a huge growth for penetration in the Indian market with no compromise on the taste and nutrition element. We are planning to further widen the product portfolio in the coming years.
Priced at Rs. 24 for a 200 gm pack of cooking pastes, Rs.15 for tomato puree and Rs.24 for the coconut milk the new packaging is available at all leading retail chains across India. The same has been packaged with colourful, contemporary and attractive graphics lending the essence of Indian home cooking.
Dabur Hommade is an over 12-year-old brand made from the choicest, fresh ingredients that helps make tasty food conveniently without compromising on one’s individual touch. With stringent quality measures taken to manufacture the products Dabur has set very high standards in developing products and processes that meet stringent quality norms.
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