Schwarzkopf Professional, the leader in hair care, unveiled their Essential Looks Autumn-Winter Collection - 111 Year Edition: Part 2, 2009 - 10" in the city today. Bony Sasidharan, Technical Executive Key Accounts (South) Schwarzkopf Professional & Asif from Asif The Salon unveiled the collection and demonstrated how the edgy & youthful styles were created.
Essential Looks from Schwarzkopf Professional brings you the 111yr Edition: Part 2 distilled into four NEW visual moods for Autumn/Winter 2009. These looks capture the essence of the season - defining the spirit of our times, creating a cultural snapshot, and presenting a storybook of style. Each season a handpicked team of hair professionals immerses themselves in the fashion weeks of London, Paris, Milan and New York and emerges inspired to create a collection of distinct trends that will lead hairdressers and their salon clients to progress their personal style for the coming season.
Essential Looks has a proven track record in translating catwalk couture into a commercial reality and is now celebrating ten years of success. Essential Looks is THE seasonal tool for change from Schwarzkopf Professional, delivering wearable, desirable style direct to the salon door in a usable, accessible format that empowers. Schwarzkopf makes a commitment to the stylist because we deliver creative education on time and on trend, plus our step-by-step guides and Essential Looks packs support and inspire. The last decade has established Essential Looks as a common international hair language of fashion motivated style, designed to gift hair professionals with the essence of seasonal inspiration. The Essential Looks education package includes dedicated IGORA colour trends PLUS an Essential Looks Magazine NEW for Autumn/Winter 2009.
The hair care giant features four distinctive hair styles this season:
* Eighties Luxe
* 40's Romance
* Out of Shape &
* The Dark Amazons
Bony is the fashion industry's most sought after hair stylist and has bagged several accolades with his unique ability to elevate the 'art of hair creation' to the 'performing art of hair creation'. He is, an absolute pro in the hair realm, specializes in creative and corrective hair coloring, cutting & texturizing. He observed that "Hair fashion has leap fogged into a whole different dimension today. At Schwarzkopf Professional we are celebrating more than a decade of hair brilliance with Essential Looks – "Autumn/Winter 2009/10". ASIF added “This year we have imbibed the extravagance and chic of the fashion industry to deliver desirable, wearable, & gorgeous hairstyles”. Each of the four fashion moods identified have been expressed in three ways. Essential Trend is an undiluted, fashion forward look. Essential Style is a commercial interpretation and Essential Dressing provides editorial perspective. So the moods generated within the “Essential Looks” are all about depth and it certainly gives the stylist and their patrons a free reign on the various looks they want to design and explore while at the same time giving them pointers to stay trendy.
Speaking on the four fashion moods from the Eclectic Collection, Mr. Murali Sundar, Country Manager - Schwarzkopf Professional India said, “I'm excited about the 111yr Edition: Part 2 because it's populated by wearable and beautiful shapes and tones that have great commercial application. Essential Looks is our enduring commitment to placing fashion driven skills directly into the hands of hair professionals around the world. This collection is set to ensure Schwarzkopf Professional's 111th year will be our best yet.”.
* Eighties Luxe: These styles suggest maximum upkeep for maximum effect. Taking the 80's as their cue, jewels and precious metals are a major reference point here - picture the allure of gold and onyx, or the contrasting roundness and sharpness of a diamond. Hence we see a rounded bob, sliced into at the fringe and ends for up-to-date clarity. This trend also embraces luxurious curls and waves, putting them under a permanent wind machine for a jet-set feel. Colour-wise, think of rich and glossy browns lounging alongside the most expensive of blondes, with a finish so luminescent you could catch your reflection in it. Guaranteed to make men weep.
* 40s Romance: take a nostalgic trip to a decade when femininity, mystery and romance reigned. Glamour is the order of 40S romance, featuring shapes inspired by this elegant decade. Always beginning with side partings, we play with wartime waves, tight pin curls, victory rolls, chignons, romantically collapsed spirals, and blown out curls that give the head an asymmetric shape. Adding a sense of drama, discreetly veiling fringes sweep dreamily across the eyes. Colours are soft-focus and romantically tinged: think of cherry lips, a french bistro espresso or a chanteuse blonde. Sweet dreams are made of this.
* Out of shape: This season sees a stylistic streamlining that matches intellectualized shapes with non-conformist cuts. Genre-bending short styles take on avante–garde forms, with multi -layered shaping creating depth and dimension. The new wave music scene had its origins in pun k and electronica, and this trend perfectly captures these two moods. The clarity of simplified lines and lengths contrasts nicely with the anarchy of elongated wedges, fins, quiffs and almost mohawks. Colours tend towards the synthetic and experimental l two–tone blondes, ultra – whites, and anti –establishment reds. Sure to get heads talking.
* The dark amazons: These beautifully brutal looks could be your undoing. This season The Dark Amazons are taking control, with colours, cuts and clothing that are strong, sexy and stylistically dominant. Hair is definitively straight, yet far from prissy. Precise cuts with razored edges or sharply sliced fringes give a powerful accent. While the fashion palette is largely black, The Dark Amazons seek sensation through colour conflict, splicing negating shades such as inky tones with stark blondes to provoke outcry. Updos like headdresses reference Post-apocalyptic warriors whose tribal nod blends the global with the sexily futuristic. The looks can kill!
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