Snapfish teams up with BabyCenter

Company Brief

New Delhi, November 25, 2009

Taking a big leap in its journey towards providing an enhanced parenting experience to new and expecting parents, Snapfish (www.snapfish.in) - world's leading consumer online photo service by HP, today announced an international collaboration with BabyCenter® - a leading global parenting resource and member of the Johnson & Johnson family of companies. The tie-up would facilitate the launch of a co branded Photo Center to offer free prints and photo gifts to members of BabyCenter.

Snapfish's relationship with BabyCenter – the leading source of reliable information about conception, pregnancy and baby information for 16.5 million of mums and dads around the world - will span 12 countries, including Australia, Austria, Canada, China, India, France, Germany, Singapore, Spain, Sweden, Switzerland and the UK.

"Photography being one of the best ways to eternalize your parenting experience, young and expecting parents form an integral part of our core target audience since the inception of Snapfish," says Bala Parthasarathy, Managing Director – Europe and Asia Pacific, Snapfish by HP. "With the alliance with BabyCenter, we aim to reach out to new parents and help them create, buy and store personalized photo memorabilia with their little ones' pictures instantly."

As a leading photo site beloved by mums and dads (with over 75 million members), Snapfish and BabyCenter will join together to help parents make the most out of life's greatest experiences by allowing them to capture, print and celebrate cherished moments with their babies.

"We know from our research that Mom is the Chief Memory Officer of the family, dedicated to preserving the memories of her children's early years," said Jon Stross, General Manager of International for BabyCenter. "We look forward to working with Snapfish, a company that fully understands the important role that preserving memories plays for moms all over the world."

For further information, please contact:

Genesis Burson - Marsteller

Priyanka Juyal

Mobile: +91-9999060158

Email: priyanka.juyal@bm.com