Oxford Bookstore rejuvenates mind and body with Karmasutra

Company release, April 25, 2005

New Delhi

In a bid to create an awareness of peace, serenity and well being to combat modern day stress, Oxford Bookstore today initiated “Karmasutra: mind, body, spirit” across its bookstores at Kolkata, Delhi, Mumbai and Bangalore. Karmasutra is a series of events and has been solely conceptualized, ideated and executed by Oxford. This is the bookstore’s second initiative to be organised at a national level, the first one having been the hugely successful ‘Reading Kamasutra’ held in 2003. Karmasutra features talks, discussions and interactive workshops by experts and celebrity followers on Yoga, Aromatherapy, Vaastu Shastra, Reiki and Astrology to name a few.

On April 25, Swami Kriyananda, a disciple of Paramhansa Yogananda for over fifty years, will demonstrate how to apply spiritual principles to daily life and how meditation can decrease stress.

Niketan Anand Gaur is a Phd. in Vaastu Shastra and an astrologer. On April 27, he will hold personal consultation sessions on Vaastu Shastra and will reveal your future. He is the author of a number of books on Vaastu Shastra and has been the main guide for the dissertation done on Vaastu Shastra at the School of Planning and Architecture, New Delhi.

Deepak Kashyap a Civil servant, a disciple of Paramhansa Devraha hans, a Yoga teacher and reiki master will hold demonstrations on Yoga and the healing power of Reiki On April 28.

On April 29, renowned film director Mahesh Bhatt will be at the Oxford Bookstore to talk about U.G. Krishnamurthy, a mystic and scholar. A man who never addresses any public lectures, U.G Krishnamurthy has a dedicated following including Mahesh Bhatt who is inspired by and practices many of his teachings.

Speaking about the event, Mr. Rajiv Chowdhary, COO, Apeejay Oxford Bookstores Pvt. Ltd. said, “ As much more than a bookstore, Oxford Bookstore continues to lead, not only with the very best in book retailing, but also with innovative and thought provoking concepts and events to engage and inspire our valued clientele. With our 2005 specially curated initiative, Karmasutra- mind, body and spirit, we explore the universal search for peace, spirituality and well being, with wide-ranging events on subjects such as wellness food, aromatherapy, the healing power of stones and gems to music, vaastu shastra and yoga. The range is unending supported by a wide selection of titles on these subjects. An impromptu interaction of two minutes for kids on the topic 'Who or what is God?' is also on the cards, with attractive gifts for the winners. The initiative is designed to engage all age groups.”

Seen earlier as a western concept, New Age practices are really traditional, with roots in India and the east. In India the New Age philosophy harks back to traditional practices and transcends all aspects of life. It symbolizes an open acceptance of spiritual beliefs, which earlier were considered private. It is in fact a free-flowing spiritual movement where people share their common beliefs and practices with each other. The movement has made inroads into every genre of society with celebrities like Mahesh Bhatt, Rhea Pillai, Vinod Khanna in the East and Madonna and Sting, in the West making it a part of their daily lives. Through its national curated event, Oxford Bookstores have explored a topic that is gaining popularity and relevance with people from all walks of life.

About Karma Sutra

In turbulent times, in times of great change, people head for the two extremes: fundamentalism and personal, spiritual experience. The New Age Movement does not believe in a central authority, has no official leader, headquarters or a members list, but instead is a network of various groups working toward World Peace and Universal Love. Around the world, thousands seek insight and personal growth and cluster around a metaphysical bookstore, a spiritual teacher, or an education center. Karma Sutra aims to highlight this issue

About Oxford Bookstore

First established in the city of books, Calcutta, it soon carved a special niche for itself in the hearts of book lovers. Leveraging on a relationship built over 80 years with various publishers and writers, Oxford Bookstore, brings to the city an enviable selection of books offering over 100,000 titles, showcasing the very essence of New Delhi.

For further information, please contact:

Smriti Khanna @ Oxford Bookstore – 23766080; Amritha Fenn @ Accord PR – 9810163212;

Rishu Singh @ Accord PR – 9350976559