Portico launches home textile summer collection

Company release, April 25, 2005

Mumbai

Portico-One of the leading and premium Home Décor & furnishings brand announced the launch of its Innovative & Exotic collection for the summer season. The new collection reflects Portico brand's tag line 'There is no place like home'. The fresh & new designs will make the buyer and their family long to be at home.

The collection is based on five themes -Heritage, Urban Reflections, Sensual Comfort, Floral Fantasy & Celebration. The new range reflects Portico's efforts for offering something that will go with the taste & mood of almost every member of the family and helps create the right ambience for the right mood. The collection ranges from Rs. 599 to 2,499.

Commenting on the new collection Rajiv Merchant, CEO Portico said, "The USP of this collection is the unique designs that reflect the moods of the individual which were kept in mind while designing the collection based on various themes. The new range is in line with Portico brand's consistent efforts at serving the needs of and catering to the aspirations and desires of today's housewives who are looking for furnishings with new, exciting & fresh look for their family creating a fashion statement. By this we aim to be a brand that makes home more beautiful and ensures that "There's no place like home."

Collection Descriptions

Heritage 'Your home is your Heritage':

It symbolizes tradition; it is where you belong, rooted and grounded in familiar values that you have lived with over the years. The highlight being the craftsmanship. The Heritage Collection reflects quietness and distinction with continuity along with ethnic colours and familiar patterns. In modern times, it is the perfect way to get connected to your roots.

Urban Reflections 'Come home to reflect':

It reflects the planned nature of city blocks. The simple geometric forms give clarity in an otherwise busy life. These are ideal for smart singles or couples who live an organized life. This range offers clarity in the city, time is also allotted and slotted. It stands out among others as it is fun and functional.

Sensual Comfort 'Come home to sensation':

This collection offers solace for the soul. It is ideal when you need to steal some quiet moments for yourself or together with someone you love. A collection that offers softness and comfort. In short this theme allows you to indulge your senses. A genuine soothing experience assured.

Floral Fantasy 'Come home to Gentleness':

This is a collection that lets you escape into a dream world. Nature is always so comforting, so relaxing and you can bring it right into your room and just enjoy. This is ideal for a home that is cozy & mellow in nature. It envelopes everyone in the spirit of caring and sharing. The designs are attractive ranging from the smallest florals in stripe to large bold freestanding flowers.

Celebration 'Come home to celebration!':

The name says it all. Celebration is joyous. It touches all those around us in happy ripples. The highlights are happy color, strong chroma, and warm palette and confetti designs. A perfect collection for any special occasion or for a time that you would like to make 'MEMORABLE'. Think of this range when you want to lighten up your spirits or just experience 'Happiness'.

About Creative Group:

The Creative Group is one of India's largest professionally managed Apparel and Home Furnishing Export group with a turnover of over Rs.350 Crores. The Group currently employs over 8000 people with over 24 plants and has employed some of the best professionals in the country. Apart from the prestigious ISO 9002 certification, the Creative Group has won several prestigious awards for remarkable performance from The Clothing Manufacturers Association of India, Apparel Export Promotion Council and the Government of India

For further information please contact:

Integrated Brand-comm Pvt Ltd.

Ridhima Juneja/ Kanchan Singh

Tel: 55020056/7, M: 9820141446/9322251221

Email: mumbai@brand-comm.com/kanchan@brand-comm.com