Pantaloons launches 3 Idiots apparel and accessories collection

Company Brief

Mumbai, December 10, 2009

While film merchandising is no longer unique what can be done with it has been reinvented by Pantaloons!

Pantaloons, India’s leading fashion retailer, a part of Future Group, has collaborated with India’s leading boutique film company Vinod Chopra Films, to launch the 3 Idiots apparel and accessories collection. 3 Idiots is directed by Rajkumar Hirani and stars Aamir Khan, Kareena Kapoor, R Madhavan, Sharman Joshi and Boman Irani.

While Pantaloons has replicated T Shirts worn by the stars from the film, what is unique is a range of T Shirts specially created by Aamir Khan for Pantaloons.

As the film 3 Idiots was being shot Aamir in his spare time between shots created doodles. In a unique first - Pantaloons has translated these designs into T Shirts which customers can buy at the Pantaloons store.

The ten, hand drawn Doodle T shirts, designed by Aamir Khan during the making of the film, reflect both his inimitable style and the soul of the film.

"It is the first time that that a brand is taking the style of the superstar to our customers," said Mr. Zahid Shaikh , Head Marketing, Pantaloons.

This collection will be available across all Pantaloons stores in the country. The T-shirts start at a price point of Rs. 399/-. Apart from the Aamir Khan Doodles tees, the collection also includes replicas of t-shirts worn by Aamir Khan in the film, tees inspired by the film, garments worn by Madhavan and Sharman Joshi in the film, as well as replicas of garments and jewellery worn by Kareena Kapoor in the film.

For further information, please contact:

Pantaloons

Rahul Mavlankar

Mobile: 9324533053

Email: Rahul.Mavlankar@pantaloon.com