Opulence, the ultra-luxury diamond jewellery brand from the house of Jewelex, bagged its place of pride with its Endangered Species advertising campaign being featured among 70 top brand campaigns, globally in the Luerzer's Archive. It is one of the most reputed global advertising magazines.
Luezer's Archive (www.luerzersarchive.net) is an archive of advertising graphic design for print, television, product packaging, commercial illustration and other subject areas.
With over 1,00,000 entries received Internationally, by Luerzers Archive, the Opulence Brand Campaign was selected by an international jury headed by Prof. Walter Lürzer (former owner and managing director of a variety of ad agencies and winner of multiple Cannes Lions), and Editor-in-chief Michael Weinzettl, a former copywriter and a jury which comprises of the top creative directors of the world.
Opulence is an Indian ultra-luxury diamond jewellery brand that designs jewelery which is difficult to equal. The brand retails exclusively from its own signature lounges in DLF Emporio Mall in New Delhi and Turner Road, Bandra, Mumbai. The product range includes 9 different collections to offer to the consumers namely:-
* Aanya
* Mirror
* Basket of Love
* Emerali
* Tiara
* La Reina
* La Reina - Titanium
* Oriana &
* Symphony
The brief for the campaign was to highlight its uniqueness, rarity, distinction, innovation and high standards (one of its kind.) Hence the Endangered Species campaign was conceptualized to bring out the same aspects of Opulence jewellery.
The campaign showcased the brilliance of the diamond jewellery in their entire splendor against stunning natural backdrops of forests, mountains and other natural environments, where the endangered species habitat.
This was deliberately done to contrast all other diamond jewellery advertising that showcased either the product or the product with a model with staid backgrounds.
The campaign backed with strong PR, direct marketing and focused events had spectacular results on the sales.
Says Mr. Shagun Kedia, Brand Manager, Opulence India, "This is truly an honour. Opulence jewellery is created with such high standards of sophistication, precision and craftsmanship that it gives a finish that is difficult to equal. We wanted to capture the rarity and passion put into each individual piece. Our idea of the endangered species campaign has helped us bring out the uniqueness."
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