Making way for the Indian, who is fashion conscious, www.fashionandyou.com unlocks its door to a private shopping club, which brings to you luxury and premium brands through sales at special members-only prices. These sales running for a limited period of 24 to 72 hours offer multiple payment options including cash (finally) with the products delivered right at your doorstep.
With products for Men, Women and Children, Fashion and You brings to you brands that you have been waiting for with baited breath. With top brands like Moschino, Salvatore Ferragamo, Aigner, Hugo Boss, Escada, Boss Orange, Stella McCartney, Tag Heur, Boggi, Paul Smith, Marc by Marc Jacobs, Baume & Maucier, Xess, Kenzo, Dunhill, DKNY, Forever New, and Sia in their bag they finally bring to us an array of chic apparel, stylish accessories and classy home trimmings at previously unheard of prices.
Commenting on the launch of Fashion and You, Harish Bahl, Chairman, said, "The uniqueness of this business model is that it provides an alternate channel for retail without its baggage; it solves the underlying problem preventing the growth of e-commerce in India both for the buyer & the seller.
Indian consumers have always perceived Internet as a platform to deliver great deals, and luxury & premium brands have long been waiting for alternate sales channels, which would extend sales, reach without diluting their brand. This business model addresses both these needs very well. The success of similar businesses in other markets, the wealth of diversified experience of our operating management team and the benefits from our global brand alliance, gives Fashion and You the competitive advantage to be a market leader in the retail commerce space in India."
Fashion and You brings these staggering sales exclusively to members and this premium membership is open only by invitation. Membership is accessed either by direct invitation from the site or through a friend who is a member of this private shopping club.
"High fashion and luxury brands have dedicated consumers, who would love to access these brands at insider prices. With Fashion and You's vision for convergence of retail and the Internet, I am confident that we will redefine how fashion and design goods are marketed and distributed in India. Our business vision and plan is to be an undisputed leader in fashion and luxury retail and a leading ecommerce player in India over the next 2 to 3 years", says Pearl Uppal, CEO, Fashion and You.
Fashion and You is for the truly stylish and the aspiring fashion connoisseur. To make fashion work for you they present handpicked selections of brands and products. The exquisite collections, the personalized pre and post sales service, the ease of site navigation and the attention to detail ensure an offering of exceptional quality to Fashion and You club members.
The website opened select membership in mid-November and has done preview sales to a closed user group. The much awaited sale events will open to all members in the second week of January in 2010. Each sale willstart at a specific time and will last only 1 to 3 days. Members will be prepped and notified about the upcoming exclusive sale events in advance, by e-mails and Fashion and You's social networking sites. Collections of hand-selected merchandise will be available at the beginning of each sale.
So get set to indulge in some e-retail therapy and grab the essence of luxury at crazy affordable prices.
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