Playwin ties up with c2w.com to create a virtual slot machine

Company release, May 5, 2005

New Delhi

Its luck, lotto and fortune all the way, as Playwin and Contests2win.com join hands to give their consumers what they do best…..the chance to Win! Win! Win!

Lottery participation for Playwin, has traditionally, been happening through the Playwin stations throughout the country. The numbers of footfalls for the same have been growing tremendously during the last few months. The objective was to now popularize the Lotto online, and to connect with the audience of this medium. Playwin also wanted to whet the winning streak of the online fraternity, by giving them a chance to try their luck on their computer screens.

C2W and Playwin, relive the ever popular version of Roulette….by creating a virtual “slot machine”. The contest offers the casino effect online. The players get one chance daily to pull the lever on the online machine and choose their jackpot combination. They come back the other day where the names of the winners are displayed in the contest. 10 lucky winners stand to win Itz Cash card of RS 50/- each and one lucky winner gets Rs 250/-worth Itz Cash card every single day.

Says, Joe Cordeiro, Senior Manager Marketing “Playwin is all about winning, and we want to enable access to the same via innovative media. Internet being the most widespread and interactive is a prefect fit in the promotion of ‘Lucky Lotto’. We want to reach out to our patrons and get them to participate online.”

Contact Joe Cordeiro: 9820605718

Says Alok Kejriwal, CEO contests2win: “Playwin online Lotto is one of the fastest growing lotto spaces in terms of registered users. The brief was to popularize the site where winning is the joy of life and reach out to the internet audience, build awareness around online lottery and create excitement around it.”

For further information, please contact

Alok Kejriwal

9820082558