Provogue ties up with HDFC Bank

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afaqs! news bureau
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Company Brief

Mumbai, February 10, 2010

Leading Fashion Apparel Brand PROVOGUE that has evolved over a period of time as India's premier fashion labels has set yet another benchmark in the field of fashion retailing by entering into a tie-up with HDFC Bank to launch EMI scheme for its valued customers.

Under the tie-up, customers who purchase Provogue merchandise over Rs. 1500/- from any Provogue Studio across the country using HDFC credit card, can avail of the Easy EMI facility and thereby convert the bill value to be swiped into 3 EMIs. The service can be availed at zero interest rate and will be billed to the consumer in three equal parts.

"This is an initiative that provides our customers a reason to spend and purchase more through an easy mode of payment (EMIs). The concept of a deferred payment structure can only further induce sales while aesthetically balancing the emotional aspect of spending in the mind of a consumer", said Mr. Ameet Panchal, Provogue (India) Ltd.

HDFC Bank endeavors to give the best services to its customers. The alliance with Provogue is another step the bank has taken to give more value to its credit card customers.

The Provogue collection is for men & women with youthful preferences with zest for innovations, who believe that dressing provides a different perspective and adds confidence. It’s a must for those looking for an element of detailing and style. With hues for every occasion the collection is an assortment of casual wear, formal and party wear along with accessories and personal care products.

So, step-in through the looking glass & don your favorite fashion brand.

For further information, please contact:

Perception Managers

Adnan Syed

Mobile: 9987293677

Email: adnan@perceptionmanagers.net

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