Castrol Brand Ambassador John Abraham and ace footballer Baichung Bhutia today unveiled Castrol's exciting plans to provide football fans a unique money can't buy experience at the forthcoming 2010 FIFA World Cup in South Africa.
Castrol Brand Ambassador John Abraham will be going to the FIFA World Cup, as will 29 lucky winners of Castrol 2010 FIFA World Cup promotion, which is ongoing from 1st February – 15th April 2010. Besides getting to see one of the 2010 FIFA World Cup matches, the winners will also get to experience South Africa and interact with some of Castrol's global brand ambassadors.
This is the largest ever consumer promotion by Castrol India in its 100 year history. Besides the opportunity to go to the 2010 FIFA World Cup, there are over 75 Lakh prizes to be won by Castrol consumers during this period. The promotion will be supported by an extensive consumer activation program in the top 25 Indian cities, covering over 6000 retail outlets and reaching over 50 Lakh consumers.
At this Castrol press conference held in Mumbai today, Castrol brand ambassador John Abraham and ace footballer Baichung Bhutia shared their excitement about the FIFA World Cup – one of the greatest sporting events in the world. The reel footballer who is an extremely passionate player, and the real footballer, said they would be following the teams and players they thought would be the stars of the forthcoming tournament.
Apart from this once in a lifetime promotion, Castrol has taken its commitment to football a step further with the 'Castrol Predictor'. Castrol Performance Analysts will now also be providing fans a unique insight into who is most likely to win the tournament with the Castrol Predictor, which will run live online at www.castrolfootball.com throughout the tournament.
Speaking at the event, Castrol Brand Ambassador John Abraham said, "I have always been an ardent football fan and am most grateful to Castrol for giving me this great opportunity to go to the FIFA World Cup. It indeed makes me very proud to be associated with a prestigious brand like Castrol, along with its other prominent global brand ambassadors, who I look forward to meeting during my trip to South Africa. I would urge all Castrol customers and football fans alike to go ahead and make the most of this money can't buy experience offered by Castrol - to win a chance to watch the World Cup and cheer your favorite team Live in South Africa! Apart from this once in a lifetime opportunity being provided to die hard football fans, I'm also deeply impressed with the Castrol Predictor, which will run live online at www.castrolfootball.com throughout the tournament and give fans a chance to know where their team stands on a real time basis."
According to Giriraj Bagri, Vice President Marketing, Castrol India Limited, "We are really excited about Castrol's global association with "the beautiful game" which is loved by millions of people across the globe. Castrol's success is underpinned by its ability to deliver improved performance through the application of analysis, technology and innovation. This has helped Castrol deliver superior performing lubricants for over 100 years including brands such as Castrol EDGE, Castrol Magnatec and Castrol Power1. Castrol believes that by applying the same expertise to football that it does in the development of its lubricant oils, the company can enhance the fans' experience and bring a new and intriguing point of view to their sponsorships including UEFA EURO 2012 and 2010 FIFA World Cup.
Castrol cemented its commitment to football on the world stage, when it became an official FIFA World Cup Sponsor in June 2008. Besides the 2010 FIFA World Cup in South Africa and the 2014 FIFA World Cup in Brazil, Castrol is also the official UEFA EURO 2012 sponsor. These sponsorships are supported by a team of world class ambassadors who will give fans a unique insight into what it takes to deliver a winning performance. Amongst Castrol's global brand ambassadors is star footballer Cristiano Ronaldo, former players Alan Shearer, Cafu, along with football coaches and experts like Arsène Wenger and Pierluigi Collina.
Football fans can look forward to Castrol India making further announcements around promoting football in the country.
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