Hindustan Unilever Ltd today announced the launch of "Brooke Bond Sehatmand" a Tea with Vitamins across Delhi. The launch comes with a pure intention to help combat vitamin deficiency which is predominantly present in India. Using a breakthrough coating technology, Brooke Bond Sehatmand Guarantees Vitamins in every cup that will help combat micro nutrient deficiencies and in turn provide affordable option to better health for the family.
This launch comes in the face of critical challenges that India faces, in eradicating micronutrient deficiency - Over 200 million undernourished people, the largest in any one country, more than 1/3 of men and women suffer from chronic nutritional deficiencies and 60% of our population faces vitamin intake gaps.
Speaking on the occasion, Mr. Shrijeet Mishra, Executive Director, Food & Beverages, Hindustan Unilever Limited, said, "Our primary reason to introduce ‘Brooke Bond Sehatmand' is to allow people in these key states to have access to a healthier and affordable product. While they may not always be able to afford or consume a nutritious diet, they do tend to have their daily cup of tea. And this is where Brooke Bond Sehatmand fits in - It gives 50% RDA of important B vitamins through 3 cups of tea. Vitamins help in the proper functioning of your immune system and protect your family from weakness and common illnesses."
Malnutrition has serious long term consequences because it impedes physical and mental development. 70% of India's population does not meet its daily requirement of micronutrients. What is alarming is that many communities in urban as well as rural areas are not even aware of the causes and health manifestations of Micronutrient and Vitamin deficiencies. In light of these and other issues, "Brooke Bond Sehatmand" is a firm step forward in providing the masses means to better health.
"Women, especially pregnant and lactating, are the worse affected by what experts term the ‘Integration Cycle of Transmission and Malnutrition,' which begins with a malnourished girl child who grows up to become an unhealthy mother and again delivers children who are exponentially malnourished. Not only that, tea has many scientifically proven health benefits such as regularly drinking tea helps you maintain a healthy heart. Vitamins, on the other hand, are a necessary part of maintaining a healthy life for you and your family", observed Ms. Meera Srinivasan, Senior Nutritionist, Hindustan Unilever Limited.
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