The Indian Premier League is back in India, to a country where cricket is a religion. Such is the grip of IPL on the nation that even multiplexes will be telecasting matches to make up for the reduced viewer-ship and footfalls during the season. There will be no new movie releases and the TRP of most popular soaps is expected to be at a low.
In time for the third season, Infibeam.com launched an exclusive IPL merchandise store on IPLT20.COM. Speaking on the prolific alliance, Mr. Vishal Mehta, CEO Infibeam.com, said, "With the IPL 2010, coming to home turf, cricket fans in India has more reasons to smile. We are proud to partner with GCV on launching the official online shopping store for branded IPL merchandise."
Mark Melville, Director, GCV said, "The IPL store offers the entire range of official IPL merchandise with an information-rich shopping experience. Cricket fans can now shop for their favorite team gear with the convenience of sitting at home and get door-step delivery across India and to major cricket playing nations. We are excited to partner with Infibeam.com, who will power the shopping site and provide fulfilment services to customers.
"The IPL store at Infibeam.com will cater to the demands of cricket aficionados with a wide range of products branded with their favorite team. Choose from the beautiful blues of Mumbai Indians & Rajasthan Royals and the radiant reds of Kings XI Punjab & Royal Challengers Bangalore and a mix of both for Delhi Daredevils & Deccan Challengers. The unique yellow gear of Chennai Super Kings will compete with the special purple Kolkata Knight Riders gear on and off the field. The products available for sale include Jerseys, Backpacks, Bags, Gym bags, Flags, Bracelets, Trumpets, Wallets, Water bottles, Wrist bands and other accessories from renowned brands like Adidas, Puma and Reebok.
The fever is about to begin. Grab your favorite team merchandise now before you hit the matches.