John Abraham gears up as Fastrack brand ambassador

Company release, May 12, 2005

New Delhi

Titan Industries Limited today announced movie star and youth icon John Abraham as the brand ambassador for its trendy sunglass brand for the youth, "FasTrack". The Bollywood actor will be endorsing the range of eyewear under the FasTrack brand for the current summer season.

Commenting on the appointment of John Abraham as the brand ambassador for FasTrack Eyegear, Mr.Ajoy Chawla, Business Head, Accessories and Licensed Brands, Titan Industries, expressed, "The idea of associating John Abraham with FasTrack was because of the fashionable, stylish and youthful appeal that both enjoy in the country. Both are highly rated, and style icons amongst today's youth, who are constantly looking to express their attitude & highlight their personality."

"I have always felt that FasTrack has embodied, the young and hip attitude. Fastrack has stood for a brand of accessories that are stylish, trendy and affordable for today's on the move generation. It gives me great pleasure to be associated with brand that has cool and fashionable merchandise. FasTrack is an innovative Indian youth brand that has made a mark for itself and stands out as a trendsetter ", expressed the popular youth Icon & actor John Abraham.

As brand ambassador, this hip and happening actor will play a key role in the brand and product communication on television, in print, outdoor media and various promotions & merchandise that thave been planned for the Brand.

About Titan Industries Ltd.

Titan Industries Limited, a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan Industries diversified into Jewellery.

Today Titan is India's leading producer of watches, and is credited with changing the face of the Indian watch industry. It has a domestic market share in excess of 50%, in the organised watchmarket. Titan Industries reported a turnover of Rs.958.52 crores for the year ended.

As a full range producer-marketer, Titan offers the Indian and International customer a very large range of products to suit various tastes and budgets. Its products are recognized for innovation in design, quality and reliability.

For further information, please contact:

Bhaskar Majumdar

98111 94244 / 98103 49901

Vaishnavi Corporate Communications

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Email: bhaskarm@vccpl.com

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