Sennheiser-adidas introduces new range of world class earphones

author-image
afaqs! news bureau
New Update

Company Brief

New Delhi, March 30, 2010

Top-quality sound, excellent wearing comfort and insensitivity towards external influences such as water, sweat and cold: these are the features that characterise the new range of sports earphones from Sennheiser and adidas. These two renowned companies are launching their new cooperation with a total of four earphone models that have been specially designed for sports applications.

"When you're listening to music while jogging or working out, you want your headphones to provide an energetic sound. At the same time you expect them to meet the extreme demands of sports applications without compromises. Precisely these expectations are fulfilled by the new range of Sennheiser/adidas sports headphones," explained Kapil Gulati, Business Group Head at Sennheiser. "The fields of electronics and entertainment are becoming more and more important in leisure and sports. We are very pleased to work with Sennheiser and develop these headphones which have been designed for sports afficondos who also have a passion for music,” said Tushar Goculdas, Director Marketing, adidas India.

For optimum sports performance

In all of the models, powerful and robust dynamic loudspeaker systems guarantee excellent, motivating sound. The volume can be adjusted at any time using the volume control integrated into the cable. Their sturdy and hard-wearing materials mean that the earphones are insensitive to vibration and even the toughest use. The fibre-reinforced cables still remain flexible at temperatures as low as minus ten degrees. These true sports companions are also unaffected by external influences: a completely new protection system against moisture not only effectively repels sweat but also protects the internal components of the earphones against rain water. After a workout, the earphones can simply be rinsed off under the tap.

A perfect fit is guaranteed by various ergonomically designed ear pieces. For the MX 680 stereo earphones, Sennheiser's patent-pending EarFin holding system ensures, that the ear pieces fit securely and comfortably in the ear. A simple twist fixes the innovative "fin” to the outer ear. Ear adapters and various fin sizes are included to make sure that the earphones fit any ear size.

The premium-quality CX 680 ear canal earphones are also fitted with the new EarFin system and come with various ear adapters. The ear canal phones fit securely and comfortably and are ideal for sportsmen and women who want to concentrate on their music while working out: the ear pieces offer excellent insulation against external noise.

Adjustable ear clips and a special ear fitting system with three different adapters ensure that theOMX 680 also fits securely during even the most gruelling training sessions. The ear clips are made of a flexible material and offer optimum wearing comfort.

The PMX 680 guarantees a particularly secure fit with its sturdy and ergonomically designed neck band. The single-sided cable also offers plenty of freedom of movement while jogging or working out. An additional feature is the reflective strip on the neck band for extra safety in the dark.

Reliable training partner

Each sports earphones model comes with tried-and-tested accessories. An extension cable allows the standard-length cable to be extended at any time – depending on whether the audio source is in a trouser pocket or clipped to the arm. To ensure that the cable never gets in the way during the most energetic workouts, it can be fixed to the clothing by a handy cable clip. When the training session is over, the sports earphones can simply be packed away in the carrying pouch provided.

The new range is available at all leading retail outlets across India with a price range of Rs. 2290 to Rs 3990.

For further information, please contact:

Genesis Burson- Marsteller

Nikhil Kharoo

Mobile: +91 9999844058

Email: nikhil.kharoo@bm.com

-
Advertisment