Cheil Worldwide, the nation's largest advertising and marketing agency was selected to handle the PR activities for the Seoul G-20 Summit Meeting, which will be held from November 10th to 12th, 2010.
Cheil Worldwide's role will cover TV, Press, PR, on-line/digital, interactive and event campaigns for the preparation of the G-20 Summit, which will attended by the world's top country leaders from 20 countries.
The leading agency has executed major national campaigns previously, such as the Daejeon Expo ('93), Korea/Japan FIFA World Cup Tournament ('02), APEC Summit Meeting ('05), the Inauguration of the President of Korea Ceremony ('08,) and most recently the Shanghai Expo ('10.)
The approximate billing for the G-20 account is 8.8 billion won.
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