Continuing the tradition of providing tasty choices, Frito Lay India, the food division of PepsiCo India today expanded its range of baked savoury crackers: Aliva, by introducing its latest summer offering - Tangy Mango. The new flavour is a unique blend of tangy green mango & local spices developed especially for the Indian palette.
Speaking on the occasion, Mr Vidur Vyas, Executive Vice President Marketing, PepsiCo India (Frito-Lay division), said, "Aliva is an innovation specially created keeping the Indian palate in mind. It's a baked snack that comes packed with good ingredients like wheat and lentils and in an exciting array of great tasting flavors that promise to make every snacking moment enjoyable. This summer, we wanted to capture a unique flavour which appeals universally to all Indians. So what better than Mango - the king of fruits offered with a tangy twist"
As with all our innovations, Aliva Tangy Mango is backed by extensive consumer testing & insights. On the initial response to the Tangy Mango flavour, Mr Vyas adds, "The initial consumer tests have received an extremely positive response from consumers who love the unique combination of a baked cracker made with wheat and daal & deliciously seasoned with the tanginess of green mango & special Indian spices."
The new Aliva offering shall be at par with the existing flavours, i.e., it will be available at an introductory price of Rs 12 for 60 gms
The original Aliva range comes in four distinct Indian flavours - Special Pindi Masala, Tomato & Roasted Spices, Mint Flavour with Herbs & Original Salted.
Aliva is a significantly differentiated product that has many firsts: five authentic Indian flavors, good ingredients like wheat & lentils, an iconic shape and premium packaging. Launched in June last year, Aliva is a significant step in FritoLay India's journey of portfolio transformation towards providing healthier and tasty snacking options in line with the local consumers' needs.
A dominant player in the Rs. 3,000 crore salty snacks market, Frito-Lay India will adopt a 360 degree marketing communication plan to support the launch of the new flavour which will revolve around delivering great taste without compromising on health.
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