Funskool (India) Ltd., India's largest toy company has attained exclusive distribution rights from LEGO Group to distribute the complete range of LEGO toys in India.
In the initial phase Funskool will offer the main categories of toys like LEGO Duplo, LEGO City, LEGO Creator, LEGO Technic, LEGO Atlantis, LEGO Racers, LEGO Mindstorms, LEGO Starwars etc. the company aims to add on more categories in the longer run depending on the market demand and requirement. Distribution of LEGO toys commenced in April and products are now available with all leading retailers of toys in India.
Funskool (India) Limited is a leading player in the Indian toy industry. In addition to the complete range of toys from its joint venture partner Hasbro Inc of USA, the company also represents Tomy, the well known Japanese toy maker in India, and has licenses from Walt Disney for board games and Warner Bros for board games and puzzles. Board games and puzzles of Dora, Doraemon and Noddy are also part of Funskool's portfolio in India. In addition to Imports, the company manufactures a wide range of toys at its manufacturing units at Goa and Ranipet. Transformers, NERF, PlayDoh, Playskool, Monopoly are all among prominent brands from Hasbro Inc which Funskool markets in India.
The company is on an accelerated growth path and registered a growth of 28% in its domestic business in 2009 -10 over the corresponding period of the previous year. Turnover is likely to grow faster in the coming years as a result of its association with leading brands. The company recently acquired the license to manufacture and market the very popular board game "Othello" which has been an instant success in India. Funskool also boasts of having the strongest distribution network for toys in India.
The LEGO Group is one of the world's largest toy manufacturers and the largest in construction toys. Founded in 1932 by Ole Kirk Christiansen, it is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder. The company is headquartered in Billund, Denmark and has subsidiaries and branches all over the world.
The LEGO products, consists of colourful interlocking plastic bricks and an accompanying array of gears and other parts, all of which can be dismantled. They can be assembled and connected in many ways to construct objects and then taken apart again to make other objects. These toys were originally designed in Europe and have now achieved an International appeal, with products sold worldwide in over 130 countries.
Commenting on this occasion, Mr. K John Baby, CEO, Funskool (India) Limited said "LEGO Group is one of the most popular and sought after names in the world toy industry and we are delighted to partner with them to distribute their products in the India market. With this association, we expect to further strengthen our leadership status in the Indian toy industry."
Funskool is planning intensive campaigns on TV and print media to promote LEGO products backed with aggressive on ground promotions. It is expected that the LEGO Group will soon establish as a major player in the Indian toy industry through its partner Funskool (India) Limited.
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