Zapak.com, India's leading online gaming portal has allied with Vinod Chopra Films (VCF) to develop their digital marketing strategy. As a part of the strategy Zapak has conceptualized and created the official corporate website for VCF – www.vinodchopra.com
Zapak is also the online partner for VCF's forthcoming movies – Broken Horses and Ferrari Ki Sawari. Its social media arm - Zapak Social Connect will strategize and implement social media solutions for VCF across mediums like Facebook, Orkut, Twitter, in addition to Wikipedia and IMDB – the biggest online database of information related to movies and more.
Commenting on this, Rohit Sharma, CEO, Zapak Digital Entertainment Ltd. said, "Zapak is a leader in the digital space and we believe that there is a huge potential for digital marketing of movies in India. Today the audience is evolved and explores the digital space to connect with their favourite stars and movies. 3 Idiots is the best film that the Indian cinema has witnessed and we were the digital marketers for it. 3 Idiots was an exceptionally good project for us and we plan to extend our experience and learning's to the upcoming films of VCF."
Vidhu Vinod Chopra said, "I Look at Zapak as my extended family. I don't even know where VCF ends and Zapak begins..."
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