Cricket fever at its peak in 'Gillette Mach3 India Gaming Championship 2010'

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afaqs! news bureau
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Mumbai, June 16, 2010

Even though FIFA 2010 is in the limelight all over the world, the cricket crazy nation of India can't get enough of the gentleman's game. Seems like no matter what the world is following, India as a country will always follow cricket like a religion. This is proved by the huge popularity and traffic for the multiplayer game Howzat in Gillette Mach 3 India Gaming Championship 2010.

Right from the onset of The Gillette Mach 3 India Gaming Championship'10 has managed to attract the eye balls of all cricket lovers in the country. Cricket is not merely a sport but a religion in India, enjoyed and consumed by us in all formats, be it live or even the internet in a form of game. Now with Gillette Mach3 IGC'10, the craze has gotten even BIGGER The World's first and only online 3D multiplayer cricket game – Howzat and has received the highest response in the tournament with 3,66,366 gamers in just 2 weeks – a phenomenal record by any means.

Year on year online cricket games have been growing in leaps and bounds with a new and swankier version coming up. With IPL & ICC T20 World Cup coming to an end last month cricket lovers Still want to remain connected to the game and what better way than through the Gillette Mach3 IGC '10.

Howzat allows users to play and chat with their friends at the same time. This gripping game of skill allows the user to level up their character and customize their teams as well. One can access this game on http://igc10.zapak.com/mmog_games.php.

Riding high on its 2009 success with an overwhelming response from 1.16 million participants, the Gillette Mach 3 India Gaming Championship 2010 will expand to 34 cities from the previous 8, marking its strong presence across the country. IGC 2010 is poised to become the world's biggest online gaming championship and second Largest Multi Platform Gaming Tournament.

The Gillette Mach3 India Gaming Championship 2010 is based on the idea "Be a winner, Change your World". The lucky winners are entitled to receive prizes worth Rs. 1.5 crores. To participate log on to www.igc10.com

For further information, please contact:

Zapak Digital Entertainment Ltd.

Richa Anand

Mobile: +9193246 20303

Email: richa.anand@zapak.co.in

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