After a multi-agency pitch, Pure Media has won the Media Duties of MAXIMA Watches. The incumbant agency Was Zenith Optimedia. MAXIMA Watches, one of the Major Indian Player in the watch category has launched a new Brand Campaign across media vehicles. The accout size is estimated to be approx 7 crores spread across Television,Print and other media vehicles.
On Appointing PURE as a media agency, Mr. Manjot Purewal, MD, P A Time Industries said "The brand has been through challenging times but still has fared well in many aspects of the business. We have always been focused on delivering values to our consumers through excellent products at relatively low price. With new partners on board we are confident to take the brand to another level."
PURE's Focus and Novel approach is what gave us the comfort of working with them, Although it was a bit risky taking a new name on board but it was their extensive research and understanding of the brand that gave us the confidence. It has already started paying off with our new campaign." Said Mr. Govind Mishra, Marketing Manager, MAXIMA.
Vishal Saxena CEO Pure Advertising "We are truly excited about this opportunity. We are looking at integrated planning across all forms of media. We'll put in our best efforts to add value to the Maxima's growth plan. We look forward to making a difference on the account and would like to partner our client from strength to strength."
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