Sip your way to health and fun

Company Brief

Mumbai, July 1, 2010

Sipahh! – This unique milk flavoring straw which revolutionized the milk and beverages industry in Australia in 2005, and soon spread its magic in New Zealand, Canada, Germany, Italy, Rome, Japan and USA amongst other countries, is now available in India.

It all began with a simple question: 'Why is flavored milk three times costlier and why does it contain so much sugar?' This is the question that led Peter Baron of Australia, inventor of the Unistraw™ Delivery System, to come up with an alternative that would make milk drinking fun, have a wide variety of flavours, be easy to use, have a great taste, and healthy sugar content! And Viola!... Sipahh, the milk flavouring straw was born!

The Indian company AMP Concepts and More Retail LLP, has acquired the rights for marketing and distribution of Sipahh in the Indian market. Sipahh was

launched in India, Mumbai, in May 2010. The 5 flavors of Sipahh are: Chocolate, Strawberry, Banana, Choc Mint and Cookies & Cream. Sipahh can be bought across the shelf at all leading A grade stores in Mumbai, Hypercity outlets (Malad, Vashi & Thane), Haiko Supermarket, Inorbit mall, Oberoi Mall, High Street Phoenix (Orama Center), Nirmal Lifestyle and Artia Mall (Orama Center).

How does it work? : The Sipahh straw is filled with special UniBeads. As the milk is sipped through Sipahh, the UniBeads dissolve and turn boring white milk into a healthy and delicious drink. Test runs have revealed that Sipahh is enjoyed by children and adults alike! The flavors currently available in India are Chocolate, Banana, Strawberry, Choc Mint and Cookies & Cream.

How do I use Sipahh? : Sipahh works like any other straw. You don't have to cut or chew. All you have to do is rip it open from any end, Dip it in a glass of cold milk (250 ml) and sip away!

What type of milk can be used for the Sipahh milk flavoring straw? : Any type of milk or milk alternative is great with Sipahh: Full cream, reduced fat, skim milk, goats' milk and milk alternatives such as soy etc. can be used. Just make sure that the milk is cold, we don't recommend you sip hot milk through Sipahh.

Each Sipahh is manufactured according to strict quality standards and under HACCP (Hazard Analysis & Critical Control Point) conditions. Sipahh is also FDA (Food & Drug Administration) safety compliant in the USA.

Health Watch: Sipahh milk flavouring straws, with their following features, are a healthy and fun way to enjoy milk and milk alternatives Natural colours

No artificial flavours, No preservatives.

Each Sipahh has less than ½ teaspoon of sugar Gluten free Plus, Sipahh helps deliver the goodness of milk including protein calcium and riboflavin.

A 250mL serve of Sipahh with reduced fat milk provides the following key nutrients:

* Calcium to help build strong bones

* Protein to help build lean muscles

* Riboflavin to help release energy from food

* Vitamin A & D to help maintain vision & absorb calcium.

For further information, please contact:

Kreate PR

Komal Pradhan

Mobile: +919769347412

Email: mail@kreatepr.com