You've heard them during soccer matches at the just concluded FIFA World Cup, you've been deafened by their consistent blare and you've always wondered what these drone producing devices really look like. For the 1st time in the country these 'Vuvuzelas' have forayed right into your space from the heartland of Africa.
Making this happen is 'Surreal Brand Solutions India Pvt Ltd' – the Merchandise and Experiential media specialists based out of their Mumbai corporate office.
Having pioneered this idea, Rahul Soni – Director of the company spoke about the initiative – 'The buzz around the Vuvuzelas was so much that we decided to bring it right to the soccer connoisseurs and our clientele. The fact that this has received resounding success is overwhelming indeed".
These Vuvuzelas have been given out to members across corporate houses all across the country and also made available at key consumer touch points such as pubs, nightclubs and places where screenings of the FIFA world cup are taking place. Huge buzz was also created with RED FM – India's leading radio station as they gave them out as an exclusive offering to their consumers.
This move has struck an immediate chord for Surreal Brand Solutions India Pvt Ltd with commoners, celebrities and the public at large as they go wild with owning this unique memorabilia
As the most high profile sporting event in the world drew to a close fans across the country definitely got to cheer for their favourite team the African way. Let's hope that this sparks off an all new trend within the country of celebrating sport with much fanfare and excitement.
'Surreal Brand Solutions' with its primary competence in Merchandising, On-ground Events and Creative Solutions believes in taking the business of brand merchandising in the country to an all new level. Rahul adds -'Currently the industry is highly unorganized and we see great potential in the merchandising & product licensing space by introducing processes benchmarked against the best in the world and making available to our clientele – a product repertoire which is unique and seeks to benefit our clients.
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