Now up to 60% dynamic discount on 1 paisa per second

Company Brief

Mumbai, July 30, 2010

Uninor's breakthrough new concept of Dynamic Pricing will now deliver India's best mobile tariffs with up to 60% discounts on a 1-paisa per second billing. This discount is applicable on all local calls from Uninor to any operator. With Uninor's Dynamic Pricing plan now, a customer could enjoy an effective tariff as low as 0.40 paisa per second simply by crossing a street.

Dynamic Pricing offers discounts that change with location and time. Every cell phone tower broadcasts a different discount. This discount is always visible on the screens of all mobile phones in that area. So discounts change as a customer moves from the coverage of one tower to the next. At the same location, the discount changes every hour. This means a better discount could be available at the next traffic signal or maybe the next station.

Now riding on a 1-paisa per second billing, Uninor's Dynamic Pricing will by far be the most affordable mobile plan for customers in India. At full discount, a 1-minute call could now cost 24 paisa only.

This plan is available on a recharge tariff of Rs. 26 with a validity of 3 months. The plan will be available at 24 exclusive Uninor stores and over 12500 points-of-sale across Mumbai. All you need to do is walk up to the nearest retail shop and get it activated.

This earlier Dynamic Pricing plan with per-minute billing will continue to be available in the market.

"By choosing the time and place to make a call, you decide how much you want to pay. This has been the philosophy of our Dynamic Pricing concept – power of tariffs in the customer's hands and an end to the fixed tariffs raj. Now applicable on a 1-paisa per second billing, this is by far the most attractive tariff available in India today," said Olav Sande, Executive Vice President – Mumbai Hub, Uninor.

"DP is our anchor product. It's not just about the best tariffs, but how we deliver these to our customers. Our way is a transparent and engaging way, as customers actively seek out and discover maximum discount zones on their mobile screens. We believe this will make an otherwise routine activity exciting and encourage our customer to keep and use our SIM card in their phones".

For further information, please contact:

Uninor

Gunjan Sinha

Mobile: +919619866566