Mudra MAX handles launch event of Aircel - GSM Service in Punjab

Company Brief

New Delhi,August 17, 2010

Mudra MAX (Integrated Communications Planning & Implementation) has rolled out an exclusive launch event for Aircel, one of India's leading GSM mobile service operators. Mudra MAX has organized an event as well as carried out on ground activation for Aircel's GSM Mobile Service launch, in Punjab.

On the 6th of August, the specialized units of Mudra MAX initiated the launch event at The Taj in Chandigarh. The clear focus behind this event was to conduct a Press Conference as well as have an employee gathering conveying the message 'Aircel - World of Possibilities Now in Punjab'. Bollywood stars such as Lara Dutta and K.K were roped in for the launch event.

Guests were given the 'Dhol' welcome and turbans with Aircel's brand colours i.e. Blue & Red were distributed to the men. To formally welcome Aircel's service in the State, the first call was made by Lara Dutta to Gurdeep Singh, COO, Aircel. The event experienced a striking performance by K.K that electrified the event.

Promotional activities were executed at various touch points. At railway stations, pouches with sweets conveying the message 'Aircel is here to make you discover a world of possibilities'were handed out to people wearing a Blue or Red attire, 1 litre petrol was given away complimentarily to people with Blue or Red cars at petrol pumps to celebrate the Aircel launch in Punjab. In addition to this, people spotted in Blue or Red clothes at Multiplexes were given Aircel goodies and food coupons. Various tent cards were placed at Cafe coffee day, where-in people wearing Blue or Red got 'Aircel's cool blue drink' coupons valid for 10 days and so on.

Aircel squad played a vital role in reaching out to the people at strategic locations within the city thus spreading the happiness of launching Aircel GSM service in Punjab.

Commenting on this event, Mandeep Malhotra, Senior VP, Mudra MAX said, 'We are proud to be associated with the initiative done for Aircel. The event was a great success which comprised of great performances, fabulous audience and the execution that was no doubt seamless."

For further information, please contact:

CMCG India Pvt. Ltd

Anshul Raj

Mobile: +91-9029429065

Email: anshul.raj@cmcgindia.com