VCI Hospitality Limited, announces the 'Aamby Valley India Bridal Week 2010'

Company Brief

Mumbai, September 14, 2010

VCI Hospitality Limited, under the aegis of FDPC, kicked off the wedding season with an announcement of the Aamby Valley India Bridal Week 2010, showcasing bridal wear from the most coveted designers in the country at the Sahara Star, Mumbai.

A one-of-its-kind fashion week dedicated solely to bridal couture will be held from 29th October to 2nd November 2010 and will focus on wedding & special occasion clothing, jewellery and accessories.

Defining the future of bridal wear, Mr.Vijay Singh CMD, VCI Hospitality Ltd & Secretary General, FDPC and Mr. Vivek Kumar, CEO, Aamby Valley City announced the grand Aamby Valley India Bridal Week 2010 in the presence of renowned designers from Delhi and Mumbai from Neeta Lulla, Leena of Ashima Leena, Falguni Peacock, Rocky S, Shantanu & Nikhil and Arjun Kapoor from Anjali & Arjun Kapoor.

The afternoon also saw a brief glimpse of each of the designer`s stunning creations displayed by their respective gorgeous muses (models) ranging from cocktail to bridal designer apparel.

'By invitation only' fashion shows in the evening and a consumer driven exhibition during the day, IBW aims to be the country's most anticipated fashion week. IBW will celebrate the works of renowned designers such as Manish Arora, Manish Malhotra, Neeta Lulla, Ashima Leena, Falguni & Shane Peacock, Rocky S, Shantanu & Nikhil and Anjali & Arjun Kapoor, to name a few.

Weddings today are easily the most extravagant occasions in India. With destination venues, choreographed events and designer clothing, celebrations encompass not only the couple, but the entire family and friends. With an array of designers, the consumer has the advantage of picking a different designer for each function, be it a cocktail party or a mehendi ceremony.

The concept behind India Bridal Week 2010 is to offer 360o wedding solutions for a joyful celebration of the special couple surrounded by family and friends.

Vijay Singh, CMD, VCI Hospitality Ltd & Secretary General, FDPC exclaims, "I am extremely excited about the Aamby Valley India Bridal Week, which celebrates the most auspicious occasion in India - the wedding. It brings together under one roof, all the needs of a conventional or contemporary bride.

We have received a very positive response from designers looking to be a part of this event and will soon be finalising the participants. With the increase in expenditure in weddings, bridal wear today is the most profitable segment in fashion. We aim to tap this segment while helping the consumer to get the most out of our talented designers. This event will make its mark on the map of fashion and will soon be one of the best fashion weeks in the country.

Sharing his views, Vivek Kumar, CEO, Aamby Valley City says, "Aamby Valley City truly signifies progressive India- Fashion, lifestyle & elitist interpretations are best communicated through mediums of fashion and brands which became our principal thought process, creating a synergy between deep rooted Indian cultural ethos best showcased in grand Indian weddings and it is this harmony of multi dimensional cultural pursuit and lifestyle which personifies Aamby Valley City India Bridal Week as a true manifestation of these qualities.

Aamby Valley has always had an enterprising attitude towards the fashion world and what better way to start off this venture by associating with all acclaimed designers from the industry".

Mehul Choksi, CMD, Gitanjali Group says, "We are happy to be associated with the inaugural edition of the India Bridal Week along with Aamby Valley. This very high profile event with the participation of the country's leading designers will provide a boost to the modern, organised sector within the large bridal market - particularly its two biggest components, the garment and jewellery segments.

In turn, this translates into greater convenience for consumers and enables them to make purchase decisions with increased confidence."

Says Mr. Debashish Shyam, Divisional Vice President, Marketing, USL, "Signature stands for impeccable style, discernment and potency.

In the recent past, with its association with the most premium fashion events in the country like the Pearls Delhi Couture Week and the Van Heusen India Men's Week, Signature has become the brand of choice that reflects the attitude and lifestyle of the bold and the beautiful.

Signature is proud to be associated with the Aamby Valley India Bridal Week, which aims to redefine the bridal market by raising the style and glamour quotient to the next level." 

Targeting core consumers, the event aims to satisfy the preparation needs of any and every type of luxurious wedding.

Unlike other fashion weeks, the AVIBW will be a complete wedding package in itself. With an array of exhibitors including fashion designers, jewellery & accessory designers, lifestyle brands, honeymoon destination partners and home accessory retailers, the AVIBW is the consummate wedding planner's solution.

The exhibit area will give the consumers a chance to interact with the various designers and pick the best they need.

For further information, please contact:

id8 media solutions

Niriksha Taksali

Mobile: 9820226631

Email: nirikshataksali@gmail.com