Mauritius Tourism Promotion Authority all set to host Kingfisher Calendar Shoot Contingent for the year 2011

Company Brief

New Delhi, October 25, 2010

Destination Mauritius ongoing connect with India's upscale luxury and lifestyle segment gets endorsed further with the shoot of ultra chic Kingfisher calendar for the year 2011. This would be for the second time that the destination Mauritius gets re-associated with Kingfisher calendar shoot after a gap of eight years, when the first kingfisher calendar was shot at the island. Mauritius association with the calendar shoot highlights the island's growing appeal with the Indian fashion and lifestyle segments. Mauritius already has an ongoing connect and established following with the Indian film industry, television soaps operas, travelogues and fashion cover shoots with celebrities. Association with calendar shoot for the year 2011 reiterates existing association with fashion, lifestyle and glamour.

Ace photographer Atul Kasbekar will be leading the Kingsfisher calendar shoot contingent to Mauritius. The shoot will be taking place in the East Coast of Mauritius at Le Touessork being the hospitality partner associating with this high-profile shoot. Also expected to be present during the course of the calendar shoot in Mauritius will be United Breweries, Chairman, Dr.Vijay Mallya.

Elaborating further on Mauritius Tourism Association with the Kingfisher Calendar shoot, Dr. Karl Mootoosamy, Director Tourism board highlighted, "Our association with this activity enables us to reach out the high-yielding and seasoned travellers from India market. This shoot offers a high caliber platform for Mauritius to showcase best of island offerings, picturesque landscape and hospitality. Our brand association will further help us to augment destination recall in the elite circles in India. At the same time we will like to thank Dr. Mallaya for choosing Mauritius Island for this iconic branding association."

"Variety makes Mauritius as a preferred retreat for Indian travellers even favouring the last minute holiday planners", he added further.

Sharing his views on the proposed Kingfisher Calendar for the Year 2011, Dr. Vijay Mallya commented, "For the connoisseurs of photography and style, the Kingfisher Calendar showcases some of the best visual talent in India. 'Expect the Unexpected' with this calendar, last year we had images with reef sharks and a model in a Malcolm lagoon. You never know what surprises there will be in store. The inaugural edition of the calendar was shot in Mauritius. Our project photographer, Atul Kasbekar has often said that the island has the best 'light' in the world. I tend to agree."

Elaborating on Kingfisher Calendar for the year 2011 ace photographer Atul Kasbekar highlighted, "Obviously Dr.Mallya chooses the destination as always and for this year he has chosen Mauritius. I've shot there dozens of times and it is always a pleasure to return. Exotic landscape, fantastic light and very comfy humidity levels make it easier to do shooting outdoor all day. Haven't shot in Mauritius for about five years now but done that a lot prior. Hoping I get new areas to explore and discover the inherent charisma of the islands that entices the traveler to revisit Mauritius. This time we are shooting at Le Touessrok though I stayed and shot there earlier as well. It's an exceptional property with a level of service that is unmatched. Hoping to use the architecture of the property to create some interesting graphics for the images, the property has an international appeal." Shades of Mykonos with its white walls and the intense blues in the sky. All I need are the bronzed bodies."

Sharing their delight and association with this calendar shoot Le Touessork, Sjefke Jansen, General Manager of Le Touessrok highlighted, "We are delighted to host the 2011 Kingfisher Calendar shoot at Le Touessrok. Our hotel has been, for the past thirty years, a true haven for stars, crowned celebrities and ultra-pampered guests alike. The chic and contemporary Le Touessrok is, in a way, a unique showcase for what Kingfisher Calendar stands for: exclusive beauty in a stupendous environment,"

For further information, please contact:

TRAC Representations

Neha Bhalla

Mobile: +919811447115

Email: neha@tracrep.com