The ‘fast lane to KBC2’, only for Airtel customers till July 7 2005

Company Release, June 25,2005

Airtel, India’s leading mobile service in partnership with Star India brings to its customers an exclusive opportunity to directly reach the ‘Fastest Finger First’ round of KBC2. This innovative entry mechanism to KBC2 is called the fast lane to KBC2, where Airtel customers can choose SMS or the voice medium to participate in the contest and then begin their quest to win upto Rs. 2 crore in prize money. This opportunity is available to Airtel customers till the midnight of July 7, 2005. Airtel has more than 11.8 million customers on its network and is the only service provider to be present in all the 23 mobile circles in the country.

To exercise this unique option of fast lane to KBC2, all that an Airtel customer needs to do is to call 646 from their Airtel mobile and say “KBC” or SMS “KBC” to 646. Customers will be asked to answer a set of questions, each of which will have four possible options as the correct answer. On choosing the right answer, the customer will accumulate 5 points. 12 highest scorers from this will qualify for the ‘Fastest Finger First’ round.

“Such a unique entry mechanism has not been experimented with, anywhere in the world where KBC’s original avatar – Who Wants to Be a Millionaire has played out,” says Deepak Segal, Executive Vice President, Content, Star India. “The response to the phone lines opening was unprecedented with 3 crore calls in 2 weeks. While the phone lines reopen on 11th July, we thought this partnership with Airtel would be a great opportunity for all our viewers to get a chance to enter KBC 2.”

According to Mr. Atul Bindal, Director & Group Chief Marketing Officer – Mobility, Bharti Tele-Ventures Ltd, “The fast lane to KBC is a unique opportunity that provides an Airtel customer, an exclusive window to begin their quest for a prize money of upto Rs. 2 crore. What is significant is that this opportunity to participate in one of India’s biggest game show is available exclusively for Airtel customers. Not only is it the only route but also the shortest route to Fastest Finger First on KBC 2, when the other phone lines will remain closed”.

For further information please contact:

Deeba Ali / Prem Subedi

Rediffusion DY&R

Telephone no: 51669349/ 26512658 /59/97

Fax - 51669350

Mobile: 9810509973 / 9810868873