iVdopia sets record with 200 million impressions for InWAP and PreWAPAds in just eight weeks

Company Brief

New Delhi, February 1, 2011

Since unveiling its InWAP and PreWAP video and rich media ads in November 2010, iVdopia (www.ivdopia.com), the largest video and rich media mobile advertising network, has achieved a record 200-million impressions served since its launch eight weeks ago. As the world's first HTML5 video and rich media ad formats for the mobile web, iVdopia's InWAP and PreWAP ads have created multiple user engagement opportunities for advertisers and agencies across the mobile web, going beyond apps to reach consumers on millions of Smartphones and feature phones.

"The introduction of the first HTML5 video and rich media ads for the mobile web was game-changing in 2010. InWAP and PreWAP ads have transformed the landscape of mobile advertising, allowing advertisers to reach more than 23 million users who access the mobile web," says Saurabh Bhatia, Chief Business Office for Vdopia. "We couldn't be happier with the successful performance that brand advertisers have received using our rich media and video mobile web ads. With brands allocating more advertising dollars to mobile video advertising, we expect growth by end of Q1 2011 to accelerate by 700-percent."

"Since the introduction of InWAP and PreWAP mobile ads last year, there have been several brand advertisers and agencies keenly interested in going beyond standard formats like static banner ads or textual links, and instead partnering to lead the way with rich media and video mobile advertising on the mobile web with iVdopia's HTML5 InWAP and PreWAP Ads," commented Debadutta Upadhyaya, VP India, Vdopia.

Mobile web users have shown early adoption and strong engagement statistics for iVdopia's InWAP and PreWAP ads. For brand advertiser campaigns launched in the past few weeks, InWAP rich media and video ads outperformed Pre-App rich media ads by 30-percent in click through rates. Moreover, InWAP rich media and video ads soared past static mobile banner ads by 156-percent and the average viewing time for videos tripled for InWAP ads compared to Pre-App.

Since its launch in November 2010, InWAP and PreWAP ad formats were quickly integrated by leading mobile web publishers across popular content categories such as entertainment, lifestyle, gaming, news, business/finance, social networking and more. Additionally, the holiday season saw the majority of Fortune 100 brands using the mobile web video and rich media ad format with successful results, especially in the arena of retail, auto, entertainment and technology brands.

"iVdopia's innovations in rich media and video will continue to change the mobile advertising landscape, across apps, the mobile web and new mobile devices. Expect even more exciting mobile video advertising innovations from our team in 2011, as we prepare to transform the industry with double the interaction for users and engagement for advertisers," adds Saurabh Bhatia, Chief Business Officer, Vdopia.

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Ashish Kumar Sahoo

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