Legrand launches campaign for consumers to win a home makeover

Company Brief

New Delhi, February 1, 2011

To encourage Legrand connect with end users through a direct consumer connect program by creating Brand Awareness and Product Knowledge where consumers know the Use, Review, Requirement and need of Legrand's Home Automation products as well as enjoy the process of learning the use of Legrand's range of products in their homes. Follow the campaign on www.legrandsmarthome.com.

Legrand's Home Automation Products ranges from switches to gas detectors and even a 10" Touch Screen Product that lets the consumer control every ambience of his home from one place - like alarms, shutters, lights, sounds, etc. Legrand's products are therefore not identified as switches since they have a lot more to offer and it's up for grabs at the Legrand Smart Home!

The Legrand Smart Home is a unique idea that connects users with the Legrand brand by asking them to predict the total price of the products in the cart, pushing them to research, go through the Legrand catalogue and analyzing the prices of Legrand's home automation products.

One winner who will have predicted closest to the total price will win the opportunity to get one of the rooms in his/her home furnished with Legrand's home automation products.

Legrand Smart Home was designed with a view to help Legrand's end users connect closely with the brand and to help its users and target audience know of Legrand's products through research, review and requirement of the products.

Before making their prediction, the users can browse through the catalogue of products available in the cart. The catalogue gives a description of what the product has to offer besides just being electrical appliances helping the user base is predictions on the features of the products.

Speaking on the occasion of the launch, Sandip Maiti, CEO, Digital Agency - Experience Commerce, organizers of the campaign said, "The Legrand Smart Home is an online campaign designed to connect its Consumers & end users and to help create awareness of Legrand's range of products.

Experience Commerce came up with Legrand Smart Home to cajole Legrand's end users to research, read up about the products it has to offer and go through the catalogue to gauge through their understanding how much the products would be worth. By way of this, the end users not only gain product knowledge but build brand awareness as well.

Legrand Smart Home plays the sequel to last year Smart Home 2010 furnished with Legrand products. The difference this time - we give the users a chance to get win that home"

What is unique about this campaign is the ability to share and ask a friend for help with the prices. Another lifeline that has been introduced starting 3rd Jan, 2011 is the Immunity, where a user can invite friends and for every friend invited user gets a user a Rs. 10 grace for prediction.

The contest uses the Facebook and Twitter page to connect with the consumers, discuss predictions of other users, talk of Legrand's products in detail and also answer queries.

For further information, please contact:

ExperienceCommerce.com

Natasha

Mobile: +919820135188

Email: natasha@experiencecommerce.com