New Kellogg's Chocos now made with whole grain

Company Brief

Mumbai, February 7, 2011

Kellogg, the world's leading producer of ready-to-eat cereals, is re-launching Kellogg's Chocos, which now is made with Whole Grain. When it comes to food, mothers are very selective because they want both nutrition and great taste for their children. New Kellogg's Chocos now made with Whole Grain, in a yummier chocolaty taste, comes with the wholesome goodness of essential nutrients like fibre as well as 11 essential vitamins and minerals to help assure mothers that their children will get a nutritious breakfast.

Whole Grain or foods made with Whole Grain contain all three parts of a grain:

• Bran, the fiber-rich 'outer shell' that protects the seed also provides B vitamins and trace minerals

• Endosperm that provides energy, carbohydrates and protein

• Germ, the nutrient packed portion with Vitamins B and E, Iron and Antioxidants.

Children can now look forward to an even yummier chocolaty Kellogg's Chocos each morning. Also, with the added goodness of wholegrain, mums would be even more satisfied that they have provided them with a nutritious breakfast.

"Making children eat a nutritious breakfast and finish it is a task in itself. One simple way to answer the problem is to choose a nutritious and tasty breakfast option - New Kellogg's Chocos with Whole Grain in a yummier taste. It gives me a sense of reassurance about my daughter's breakfast as it provides a vital balance of key nutrients and yummy chocolaty taste. A tasty and nutritious breakfast always makes for a great start to the child's busy day at school", Karisma Kapoor, Kellogg's Chocos Brand Ambassador.

Commenting on the new launch, Sangeeta Pendurkar, Managing Director, Kellogg India said, "Kellogg's Chocos now made with Whole Grain is yet another step to encourage kids to start the day with a good breakfast - to prepare them for a great day in school. We believe that the new Kellogg's Chocos with Whole Grain in yummier taste will help ensure happier mornings as it will be loved by the kids for its taste and trusted by mothers for its Whole Grain nutrition."

New Kellogg's Chocos made with Whole Grain will soon be launching a 360 degrees advertising camapign including television, print, radio, on-ground activation featuring Karisma Kapoor to bring alive the importance of nutrition for mothers and need for a tasty breakfast for kids.

For further information, please contact:

Genesis Burson-Marsteller

Shilpa Kaicker

Mobile: +919930054735

Email: shilpa.kaicker@bm.com