PUMA brings fun and irreverence to the sports sphere once again with the launch of ‘PUMA Social,' a new campaign bringing together after-hours athletes from around the world. Are you a top shooter in foosball? A master at darts? A ping-pong sensation? Or a bowling wizard? If 5AM cab rides are more your style than 5AM runs, then PUMA Social was made for you. PUMA Social is where fans of old-school diversions can come together online and offline to share in social exchange and friendly competition.
The campaign is hinged by a number of elements including cheeky in-store adverts; a web and mobile application called Life Scoreboard—launched late last October--that allows users to keep a running score on anything and everything they want to turn into a competition; and a PUMA Social website that fuses PUMA-created and user-generated content that is updated dynamically on the site.
PUMA Social is about a distinct lifestyle rather than a specific product. Products that will be incorporated under the PUMA Social theme and featured in advertisements include iconic styles such as PUMA Suede and the T7 Track Jacket. The PUMA Suede is a classic basketball sneaker that is loved by collectors and non-collectors alike. The upper is made of Suede, which is the flavour of the season, and hence the name. The PUMA Suede has been embraced by the hip-hop scene, complete with the matching fat laces. B-Boys adopted the Suede and it has become a timeless classic with its silhouette and streetwise swagger.
PUMA will also introduce a line of accessories that include t-shirts and ping pong paddles with more products to come. Last summer, PUMA unveiled the Chalk ping pong table, a modern update to the conventional ping pong table that features a write-on ceramic chalk surface. The Chalk table was designed by designed by Aruliden for PUMA.
For more information about PUMA Social, please visit http://www.puma.com/social and to stay in the know for PUMA Social news and events near you, be sure to follow us at twitter.com/thepumastore (using the #pumasocial hashtag) and www.facebook.com/puma.
Priced at - Rs 3499
Available at all the Puma stores across the nation
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