Shop for Change and Celebwear.in announce groundbreaking new partnership

Company Brief

Mumbai, March 29, 2011

Shop for Change Fair Trade, a not for profit organization promoting the concept of fair trade in India, has announced its association with a Celebwear.in, an e-commerce start-up bringing authentic Bollywood outfits into people's wardrobes. Through this partnership, Celebwear.in will offer select designer wear from Bollywood films made from Shop for Change Fair Trade certified cotton.

After the successful foray into mainstream cinema with Gul Panag starrer Turning 30!!!, Shop for Change & Celebwear.in have joined hands with a unique and youth movie - F.A.L.T.U., directed by debutant director and renowned choreographer Remo Dsouza. The cast and crew of the movie have also pledged their commitment towards promoting the cause of fair trade.

Seth Petchers - CEO, Shop for Change Fair Trade says, "We are very excited to be partnering with Celebwear.in as it gives us great opportunity make fair trade an option for a wide, mainstream audience base. Bollywood connects very well with the masses across age groups and with Celebwear.in we look forward to maximizing awareness among filmy fans and letting them know how they can make a difference when they Shop for Change."

Celebwear.in is a Gurgaon based e-commerce company that tracks celebrity fashion and makes celebrity outfits available to the masses. Sandeep Thalor, Co-Founder & COO, Celebwear.in says, "Through our association with Shop for Change we can give our consumers glamorous celebrity outfits along with the satisfaction of knowing they've helped ensure a better livelihood for the farmers of our country. We are delighted to be partnering with Shop for Change as we truly believe in the cause."

The Shop for Change Mark guarantees poor farmers a better deal so they can care for their families and the environment.

For further information, please contact:

LinOpinion - The Lintas Public Relations Division

Kripa Nayak

Mobile: +919819826335

Email: Kripa.Nayak@loweworldwide.com