Lenovo India inaugurates its 200th LES Lite

Company Brief

New Delhi, March 31, 2011

Lenovo India has continued its retail expansion in high potential tier 3-5 cities across the country to establish a deeper consumer connect. In line with its objective of 'Getting closer to customers', the company recently inaugurated its 200th LES Lite to expand its retail footprint in South India.

LES Lites are a smaller version of Lenovo Exclusive Stores (LES), typically around 150-200 square feet in size. Offering a perfect blend of brand display, information, guidance, touch and feel of products, LES Lites will provide customers an end-to-end brand experience.

Announcing the inauguration of the 200th LES Lite, Mr. Alex Li, Vice President-HSB (Home & SMB), Lenovo India, said, "According to IDC India's projection, India's PC market is estimated to grow 22 per cent in 2011, with a substantial part of this demand expected to come from tier 3-5 cities in India. Cognizant of this, Lenovo is significantly investing in strategic retail expansion across high potential tier 3-5 markets. LES Lites will be the engine of our growth and will help us optimally address the burgeoning PC requirements of consumers in such markets.”

LES Lites promise a quality retail experience to consumers in non-metros and key tier 3-5 markets, where customers can get a touch and feel of Lenovo's wide range of consumer products under one roof. The new LES Lite will showcase the entire range of Lenovo's consumer products - Notebooks, Netbooks, Desktops and All-in-Ones - to address the dynamic computing needs of consumers.

Alex Li added "This 200th LES Lite is a significant milestone in our ambitious retail expansion. Our plan is to extend the LES Lites' count to 400 in the next few months. We plan to reach out to 150 untapped towns and cities in the coming days. This will enhance our business prospects and drive increased profitability in the competitive Indian PC industry.”

New consumer products from Lenovo, that are currently available in the LES Lite include the Lenovo IdeaPad Z460 and Z560 Notebooks - which offer super entertainment features at an affordable price; Lenovo IdeaPad Y460 and Y560 - the premium multimedia Notebooks; the value-for-money G series Notebooks; the compact and stylish Lenovo IdeaPad S10-3s netbook range, the stunningly beautiful all-in-one Lenovo IdeaCentre A300, Mainstream, budget-friendly H-series desktops and the perfect desktop-replacer Lenovo C200.

Lenovo's 200th LES Lite is in Calicut, Kerala.

For further information, please contact:

Lenovo India

Poornima Matthan

Tel: +91.80.30533192

Email: pmatthan@lenovo.com