Yash Birla Group launches Nutrinext organic bars at Rebirth Stores on World Health Day

Company Brief

New Delhi, April 7, 2011

On the occasion of World Health Day on 7th April, 2011, Yash Birla Group's Rebirth store is introducing Nutrinext Organic bars. Nutrinext Organic bars are the latest addition to the nutrinext brand. They are a great combination of taste & health. These bars contain organically grown ingredients like flax seeds, raisins, cloves, black pepper, pumpkin seeds, date, coconuts, walnuts, cinnamon powder. These ingredients not only give nutrition to your body but are also cholesterol & trans fat free. These bars are low on glycemic index. Choosing on low GI carbs produce only small blood sugar fluctuations which not only reduce the risk of heart disease and diabetes but is the key to sustainable weight loss.

Now you can enjoy these benefits in nine exquisite flavours:

1. Ginger clove organic diet bar: Ginger, clove & dates are great sources of potassium, iron, vitamin A & C. Regular intake helps increase immunity, strengthens your hair and gives you smooth skin.

2. Apricot diet bar: Apricot is rich in vitamin A and is very helpful for removal of pimples and helps you gain clear skin. Its beta-carotene content also makes them a very important heart health food.

3. Date Bar: Dates are great energy boosters with naturally occurring sugars like fructose, glucose & sucrose that provide the body with loads of quick energy. Moreover dates are loaded with fibers and have a dismissive quantity of fats and cholesterol which makes it a vital source of nutrients.

4. Anjeer Amarnath Diet Bar: Anjeer/Figs are a great source of calcium and helps strengthen the bones. The fiber content in fig helps to reduce weight. The goodness of vitamins B & zinc in the bar improves brain function including memory. Amarnath contains high amount of vitamin A keeps the skin moisturized.

5. Lime Date bar: Along with goodness of dates, lime helps to maintain the health of your liver and keeps your blood pressure in check. Lemon (Vit amin C) also help to maintain good and shiny hair.

6. All Spice: Being rich in honey helps to energize the body and boost the immunity. Black pepper aids digestion. High content of anti oxidants in black pepper prevents damage caused by free radicals & helps to maintain good health. The bar is also enriched with goodness of ginger and tulsi leaves.

7. Apple Cinnamon: Cinnamon helps to increase the circulation and energy levels. Rich iron and minerals in apple strengthen the blood. Being rich in antioxidants it helps fight free radicals and keeps the skin healthy.

8. Rose & Anise bar: Anise is a great mouth freshener and a digestive agent. Rose ingredients are great for fighting stress and depression.

9. Amla Bar: High content of vitamin c prevents cell degeneration and helps you to look younger. It also aids digestion. Thus, Amla bar helps to maintain good skin as well as sound digestive system.

Nutrinext organic bars are available at all Rebirth outlets across Mumbai city.

For further information, please contact:

Blue Lotus Communications Pvt. Ltd

Sonia Panjwani

Mobile: +919819702340

Email: sonia@bluelotuspr.com