Samsung launches Slim-Fit Tv

Company release, July 20

New Delhi

Leading the industry in terms of innovative design, Digital technology leader, Samsung today announced the launch of its incredibly slim 32" 'SlimFit' TV in the Indian market. An industry first from Samsung, this ultra-slim SlimFitTM TV is approximately 200 mm slimmer than conventional CRT based televisions and represents a design innovation in conventional CRT based televisions.

The new 'SlimFit' TV is reduced in thickness by 1/3 of that of conventional 32" CRT based TVs, creating a new standard of slimness. It boasts of HD-class 1080 vertical resolution, making it the ideal TV for HD broadcasting. Its 800§à/§³ brightness, 5000:1 contrast ratio, 180 degree viewing angle and nano pigment coating on the screen ensure pictures that are brighter, more colourful and closer to reality.

Nano pigment technology, patented by Samsung, forms a fluorescent membrane that combines fluorescent substance with pigments that are as small as one 100,000th of a human hair. This technology enhances both brightness and contrast at the same time, creating supreme quality images on the new 'SlimFittm'.

The Slim FitTM TV development is the result of R&D efforts of specialists from Samsung Companies - Samsung Electronics, Samsung Electro-mechanics, Samsung SDI and Samsung Corning.

This team led the development of a simultaneous mass production system that covered components to complete TV sets, and created tens of thousands of prototypes for testing and reviewing. All of these efforts resulted in this year's worldwide release of this CRT based breakthrough product.

Equipped with Samsung¡¯s patented DNIe technology and Virtual Dolby Surround Sound and Turbo Sound, the Slim Fit TV redefines the viewing experience in conventional TVs. States Mr R Zutshi, Deputy MD, Samsung India, ¡°We plan to introduce the Slim FitTM TV in the 29¡± screen size segment as well¡±. The Samsung 32¡± Slim Fit TV is priced at Rs 69000/-

For further information please contact:

Ruchika Batra Ruhee Dhar/Pallavi Das

General Manager, Corporate Communications Integral PR Services

Samsung India Ph: 51680681/51511234

Ph: 011-51511234 Mob: 98181 02377/98107 12429

Email: ruchika.b@samsung.com Email: ruhee@integralpr.com/

das.pallavi@gmail.com