ASCI wins EASA honours for Best Practice in Education sector advertising

Company Brief

Chennai, April 20, 2011

The Advertising Standards Council of India (ASCI), the apex self-regulatory body for the advertising content of the Indian advertising industry, was presented the Best Practice Bronze Award at the 8th edition of the European Advertising Standards Alliance (EASA) Awards. ASCI received this award for its exceptional work in the field of education and specifically for its guidelines to ensure trustworthy advertising for educational services. This is the second time that ASCI has won the EASA award. It was previously honoured by EASA in 2007 . The prize was then awarded "for its outstanding campaign in collaborating with the Indian government to spread self-regulation and provide sufficient legal backstop. The campaign was supported by a strong awareness campaign for the self-regulatory organisation (SRO)."

ASCI's guidelines for advertising in the education sector were launched in December 2010. The common public and educational institutions contributed substantively in shaping these guidelines. The new set of guidelines takes note of the fact that a significant amount of advertising activity is currently happening in the education sector, reflecting the vast variety of educational programs being offered in the country.

The EASA awards were presented on 6 April in Vienna, Austria during a three-day conference which brought together representatives of EASA's 49 SRO members.

The EASA Best Practice Award is presented each year to the self-regulatory organisation that has most effectively implemented an element of the EASA Best Practice Model – a set of operational standards for advertising standards bodies. The jury is composed of representatives from the advertising industry associations (advertisers, agencies and media) in membership of EASA. The EASA Best Practice Recommendations are intended to provide detailed guidance to SRO and industry members of EASA on how to go about advertising self-regulation. They are designed to stimulate and assist national discussions on the development of self-regulation according to the Best Practice model. The Best Practice Model was put together in 2004 and describes ten component parts of the model self-regulatory systems that EASA wishes to see in place in all existing EU member states and its extended SRO membership.

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Sampark PR

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