Company Brief
Mumbai, April 28, 2011
HyperCITY successfully launched their second store today at the Royal Meenakshi Mall, Bannerghatta Road, Bengaluru amidst much fanfare. This is the second HyperCITY store in Bengaluru and the third in South. The launch of this store marks the presence of 10 HyperCITY stores across India. Spread over 60000 sq. ft. the store displays the finest range of over 44,000 products across categories such as Food & grocery, Home & furniture, Electronics, Sports, Toys, Stationery & Apparel. The range is sourced from both local and global markets and boasts of distinctive quality and dominant assortment at great value. This grand occasion saw the presence of the CEO - Mr. Mark Ashman and Mr. Ashutosh Chakradeo, Head - Buying, Merchandising & Supply Chain, as well as the famous Kannada actress Ms. Pooja Gandhi.
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With the second store in the city of Bengaluru at Royal Meenakshi Mall, HyperCITY enables its customers the experience of global shopping now much closer to their homes. HyperCITY serves as the one-stop-shop where one can get the best deals at greatest value.
At HyperCITY, it's all about hyper range of products, hyper offers, hyper experience and hyper Savings. Hyper Wednesdays deals gives the consumers a chance to enjoy the best and unmatched offers on all food products, including fruits, vegetables and groceries, every Wednesday. Discovery Fridays are days full of best offers on electronics fitness and furniture for a hyper start to every weekend, every Friday. HyperCITY's Best Price Guarantee on electronics and consumer durables ensures that one gets the lowest prices all year round, any time and every time they shop at HyperCITY.
If anyone finds a lower price elsewhere, HyperCITY will double the difference. It further dwells in consumer convenience by offering free home delivery for electronic products. HyperCITY also allows the customers to be a part of their ever growing family of Discovery club members, by simply registering for the Discovery Club program at HyperCITY. The program offers its members a host of exclusive offers, reward points and special previews.
Speaking on the occasion, Mr. Mark Ashman, CEO, HyperCITY Retail (India) Ltd. said, "The city of Bengaluru is an IT and commerce hub. It is an evolved market and has witnessed an amazing growth in the retail category. The cosmopolitan city has the right blend of customers that have accepted and believe in the organized retail format. HyperCITY is committed to fulfilling the aspirations of the local people by providing them a world class shopping experience. HyperCITY customers will enjoy the convenience of international shopping from over 44,000 products at great value under one roof."
Also present at the launch was Ms. Pooja Gandhi, a well known Kannada actress whose presence enthralled the audience. The consumers were engaged with entertaining games like snakes and ladders, dumb charades and treasure hunt. Ms. Gandhi also actively participated in the games which added to the thrill of the shoppers as they enjoyed the activities with their favourite star. The entertainment seemed complete with Dollu Kunnitha, the famous Kannada folk dance form. Tarot card readers & tattoo artists were also present during the day to keep the customers engrossed and entertained.
Ms. Pooja Gandhi said, "I have always been a fan of the assortment available at HyperCITY. The choices that the store provides across several categories is highly impressive and at great value. It's an amazing store with best of products available under one roof. A complete family store, that caters to the needs of the entire family. Also the ambience of the store is very pleasant which makes shopping at HyperCITY a very rejuvenating experience."
HyperCITY houses well-acclaimed international brands like Waitrose and Raleigh. The store has developed a suite of exclusive brands across all categories viz; Fresh Basket in Food, Ebano and Avorio in Home-ware, Maxit in Sports, Technix in Appliances, City, RiverInc in Fashion among others. They are available exclusively at HyperCITY which delivers increased value to customers by offering quality, uniqueness and price.
For further information, please contact:
Perfect Relations
Neeti Dalvi
Mobile: 9819937251
Email: ndalvi@perfectrelations.com